After the acquittal of George Zimmerman for the shooting death of Trayvon Martin in 2013, America was placed at a critical, yet very clear crossroad: to address the social climate of the country, or to ignore it. Fast forward to one year later, and the country was turned on its side once again with the death of […]
Read more "#BlackLivesMatter: How a Few Tweets Became a Full Blown Social Media Event"The UNICEF Tap Project campaign was a highly successful example of expert social media, digital, and phone application marketing. The basis of the campaign itself was app-driven involvement from supporters. UNICEF asked followers to sacrifice time on their phone to provide clean water for someone in need for a day. In fact, they declared that […]
Read more "UNICEF Tap Project Case Study"Personal Blog Link https://willmucha.wordpress.com/2015/09/28/honda-fit-kit-case-study/ Honda A band that many people will say is one of the most reliable and safe car brands you can buy on the market. People often say a Honda vehicle, if taken care of, can run over 300,000 miles before finally going to that big parking lot in the sky. However, […]
Read more "Honda Fit Kit Case Study"tIf you’re an active Twitter user, you’ve probably seen the hashtag, #RefreshinglyHonest, at some point or another. Honest Tea, a popular brand of iced tea, used and is using this hashtag as a part of a huge online campaign in order to get people to buy their product. But it goes further than that. The […]
Read more "#RefreshinglyHonest"2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]
Read more "#BetterForIt is In Fact “Better” Than The Rest"With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]
Read more "Mercedes Benz’s #GLApacked campaign"Social media is a wonder of the modern world. Okay, maybe not “social media” as it is defined (since it has been around a long time), but social media as we know it. I mean just think, Twitter and Facebook alone allow us to connect to people all over the globe in a matter of […]
Read more "Snapchat and the #LastSelfie"On August 2014 a common topic of conversation and on social media was the ALS Ice Bucket Challenge. People from all around the world started posting videos and challenging their friends and family to do the challenge and donate money to the ALS Association. Even celebrities, actors, musicians, athletes and politicians joined in. From President […]
Read more "Want to go Viral? Learn from the #ALSIceBucketChallenge"As society has advanced, we have become incredibly technological, and our awareness and interaction revolves around the many social media platforms that we use. These changes have led advertisers to modify the way in which they get their message out to the public, as they have had to learn to engage us in new ways […]
Read more "The #LastSelfie"Starting in June 2014, Procter & Gamble’s (P&G) Always brand made it their objective to keep girls confident while undergoing puberty. According to AdWeek, the Always #LikeAGirl campaign has received over 54 million views on YouTube and close to 30 million views on other websites. Always has recently followed up with another advertisement in the […]
Read more "#LikeAGirl Empowers Women On Social Media"