The abbreviation “ALS” did not mean much to most people when the term was used before the summer of 2014. I, along with thousands of others, had no idea that the neurodegenerative disease Amyotrophic Lateral Sclerosis, also known as ALS, even existed until the Ice Bucket Challenge event exploded on social media. The Ice Bucket […]
Read more "ALS Ice Bucket Challenge"Truth is a national campaign devoted to helping eradicate teen smoking in the United States. About a year ago, in August of 2014, Truth launched a campaign called “Finish It”. The “Finish It” campaign relied heavily on social media and online content to help inspire teens and young adults to be the generation that does […]
Read more "Left Swipe Dat: A Truth Campaign"#LastSelfie | The Webby Awards | Top rated social media campiagns of 2015 – http://t.co/GSzlmw4Htd pic.twitter.com/ugvqoXAiaf — FunnelBoostMedia (@FunnelBoost) August 31, 2015 The World Wildlife Fund (WWF) launched its “#LastSelfie” campaign through Snapchat starting in 2014. The organization’s objective was to raise awareness about the gradual disappearance of wildlife animals, such as tigers, orangutans and […]
Read more "#Lastselfie Campaign"Anticipation for Star Wars merchandise is as ingrained in the franchise’s DNA as its iconic characters and oft-repeated lines. It’s hard to believe, but there were no toys available when the original Star Wars was released in May 1977. Toy manufacturer Kenner, like the most of the world, wasn’t expecting much George Lucas’ space fantasy, […]
Read more "#ForceFriday: Is the Force Strong with this Social Media Campaign?"During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]
Read more "Hefty’s Red Solo Cup Social Media Campaign"Recently, The Worldwide Wildlife Fund embraced the increasing popularity of Snapchat through their #LastSelfie campaign. The social media campaign was aimed to bring attention to the rapid depletion of endangered species like tigers, rhinos, gorillas, and more. The WWF wanted to engage Millenials in the conversation of endangered species by bringing the issue to a platform […]
Read more "#LastSelfie: Saving Endangered Species in 10 Seconds or Less"Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]
Read more "#BlackoutDay"Chilling for a Cause The ALS Ice Bucket Challenge was a fundraising campaign in the summer of 2014 that to promoted awareness of the amyotrophic lateral sclerosis and encouraged donations to research. In this challenge, participants were nominated to be filmed having a bucket of ice water poured on their heads, and then nominate […]
Read more "Chilling for a Cause"One of my favorite social media campaigns this year is Dove’s #SpeakBeautiful campaign. Dove thought it was important to highlight the beauty in each woman and show them that it is okay to empower and compliment other women as well. Society tells women that if they don’t look a certain way, they aren’t considered beautiful, […]
Read more "#SpeakBeautiful"Unless you were living under a rock during the the summer of 2014, you know exactly what I am talking about when I refer to the ALS Ice Bucket Challenge. For the duration of the summer, Internet users from around the world were captivated by videos of people pouring buckets of ice water on themselves. […]
Read more "The Rise of the Social Media Challenge"