I find it crazy to think about all of the messages we don’t even pay attention too that are presented to us every single day. We have become so numb to everything that surrounds us we have to seek out the information we want and need to see. This goes especially for advertisements. Last semester […]
Read more "Non-Wallpaper Advertising"The question is how marketers and advertisers get my attention. The answer is not a simple one. I am one of those people who like to consume media — I will sit on Facebook, Twitter and Tumblr for hours just to read every headline, tagline, comment and hilarious thread. Unfortunately, this takes time, time that I […]
Read more "Just Give Me the Trivago Guy, or Puppies"Advertising is the method of calling attention to a product, service, need or want usually through a paid announcement through a variety of platforms. In today’s day and age, advertisements are often seen as a nuisance and something most attempt to disregard. From the perspective of a student majoring in advertising, my take on ads […]
Read more "The Inside Scoop: How to Get One’s Attention Using Ads"Right now, more than ever, we have the ability to avoid advertising and marketing that is directed towards us. We can skip ads on YouTube after 5 seconds, scroll past promotional videos on Instagram, and simply ignore Hulu ads by opening another tab to Buzzfeed. Marketers and advertisers can no longer produce an ad that […]
Read more "Taco Bell of the Ball"“Marketing is no longer about the stuff that you make, but about the stories you tell.” Brand expert Seth Godin perfectly summarized both the state of the media landscape and the key to conquering it with his quote above. The explosion of digital and mobile traffic coupled with the perseverance of long-standing traditional mediums like […]
Read more "Breaking Through the Content Clutter"Marketers and advertisers get my attention in many ways, I’d like to break it down to several parts. The parts are broken down by how the marketer or advertiser promotes, where exactly they promote, promoting in a new and creative way, promoting in a simple and not complicated matter, and last but not least making […]
Read more "Attention Grabbing 101"The average amount of advertisements the average person is exposed to every day is around 5,000 (Johnson). That would be 11.52 ads per second, making it harder and harder for companies to obtain and maintain our attention. The ways through which they can achieve this is constantly changing, along with media and social media, and […]
Read more "If You Hear Me Clap Once"We live in a world in which content is continuously thrown at everyone. Whether you like it or not, advertisers and marketers are constantly informing you of the “next best thing”, or something that companies think you should know about or purchase. We see and hear messages everywhere: on billboards while driving to work, while […]
Read more "Grabbing My Attention in an Attention-Reduced World"I’m the key demographic. As a young adult who hasn’t quite settled into his purchasing habits yet, people want me to lock in and buy their products. How do marketers and advertisers get my attention? For me, the answer to this is pretty easy. Creating Contrast. There’s an overload of content and information pushed upon […]
Read more "Creating Contrast: Combating Clutter in a Crowded World"We’ve all seen it before. You’re scrolling through your Twitter feed, attempting to catch up on your friends’ personal lives, the latest breaking news, and whether or not the dress is blue or gold (it’s blue, by the way). But, as you keep looking down your feed, you notice something that catches your eye, but […]
Read more "The Keys to Standing Out in a Crowded World"