Group 3 Presentation

This presentation aims to define two communication theories: medium theory and cultivation theory. In addition, the presenters aim to apply these theories to modern social media to analyze whether medium theory and cultivation theory are relevant. We applied medium theory to Snapchat and LinkedIn and applied the cultivation theory to video games and non-fictional social […]

Read more "Group 3 Presentation"

Groupthink and Social Identity Connection to Social Media

This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janis where a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and […]

Read more "Groupthink and Social Identity Connection to Social Media"

Presentation Group 2

Abstract : We present Gatekeeping theory and Hypodermic Needle theory into three parts respectively. The first part to introduce the history and definition of each theory. For better understanding the theories, second is to illustrate them with examples ( Gatekeeping is explained with Fox News. Needle theory used Orsen Wells’s film and Victoria’s “perfect body” advertisement). […]

Read more "Presentation Group 2"

The Media Richness Theory Review

The Media Richness Theory(MRT), first introduced by Richard L.Daft and Robert H. Lengel in 1984, describes and evaluates the tools of effectiveness during the communication process. It seems pretty length (Richard Bergin). Long story short, the MRT a measurement to how well interaction between sender and receiver in message transmission. In this theory, there are […]

Read more "The Media Richness Theory Review"

Final Presentation: Voice

For my COM 600: Social Media Theory and Practice final presentation, I decided to focus on the idea of voice and its importance as a marketing and public relations tool. As a public relations major, I have been educated on the importance of developing and maintaining a specific brand voice when communicating with publics. Voice […]

Read more "Final Presentation: Voice"