Around the Grammys, the non profit organization the Truth initiative released a commercial that started a conversation on twitter. The commercial brought the attention to the internet that cigarettes are killing cats, and smoking = no cats = no cat videos. The commercial caused a trending hashtag on twitter #Catmaggedon and here are some tweets of people who either really liked the commercial or really didnt.

The companies tweet promoting their advertisement:

 

 

Congrats Big Tobacco you just made enemies with every cat lady in America. We will stop the #CATmageddon.https://t.co/P7DvaJloii

— truth (@truthorange) February 16, 2016

Stop smoking, prevent #Catmaggedon says @truthorangehttps://t.co/QO9kkyhtDK pic.twitter.com/4rEXh2FNz2

— AdNews (@AdNews) February 18, 2016

Some didnt agree with all the hype;

Can people please stop freaking out about #catmaggedon ? It's not really about protecting cat videos. Stop being so dumb. Omg

— Andi C (@Iheartwerebears) February 18, 2016

but some loved the commercial

Best public health ad I have ever seen! https://t.co/XiqcUl2DaS #catmaggedon

— Cian O'Dowd (@lifeofalaowai) February 17, 2016

Some skeptics on if the commercial would do what its supposed to:

So I wonder if this whole #catmaggedon thing is going to cause people who hate cats to start smoking….

— Malia Rowell (@MaliaRowell) February 17, 2016

but overall people agreed the commercial was great and did its job in starting a conversation:

Clever #Catmaggedon commercial during the #grammys presents the terrifying possibility of an internet without cats. https://t.co/dA2i2dxyq2

— Mashable SocialMedia (@mashsocialmedia) February 16, 2016