We introduced the Cultivation theory and the Priming theory. In culturing theory, television plays a role in cultivating and shaping people’s perception of reality (Twente, 2018). People feel fear after they receive too much crime news. For example, Zhang Yingying case. In addition, children’s games, violent videos also lead them to have a wrong perception of the world. From the perspective of women, the portrayal of women’s ideal body also subtly affects people’s aesthetic.
The Priming theory refers “enhancing the effects of the media by offering the audience a prior context (Twente, 2018).” In social media, businesses connect lifestyles and social values with products. So whenever people see the product there is a buying impulse. In addition, manufacturers will also use the celebrity effect, with the celebrity characteristics associated with the product feature.
The difference between the Cultivation theory and the Priming theory lies in the fact that the Cultivation theory affects people’s cognition of the real society, and the Priming theory affects people’s values.