Everyone who have ever worked in the service industry have had a customer who definitely wasn’t right – if they deny it, they are lying. I wanted to create a meme that a lot of people could relate to, and I thought about when I was in high school and worked nights at a Blockbuster, where customers would often yell at me, hit on me or just ask plain stupid questions.
A 2015 study from Georgetown University’s Center on Education and the Workforce found that, over the past 25 years, more than 70 percent of college students have worked while attending school. So even though this card wasn’t directly targeted towards college students, I thought it would resonate with a lot of students.
Objectives:
• To grow my following
• To get at least 10 interactions with my Tweets.
• To get at least 150 views from Imgur
Imgur content
Twitter Webcard:
#TipTuesday: Not rolling your eyes at the salesperson will most likely get you better service #DearCustomer #retail https://t.co/tBZm1FD6Lc
— Sarah Marie Winther (@sarahmwinther) April 4, 2017
Twitter Ad Spend:
Twitter Ad Engagement:
Overall I think my campaign went very well, as my meme had over 32,000 views on Imgur at the end of the campaign and even made it to the site’s ‘Most Viral’ album. Sadly, I don’t think it had as much to do with my Twitter campaign as it had with the fact that Imgur is a platform based around the idea of vitality and therefore the perfect place to post this type of content.
Before I began tweeting for my campaign – and before I even knew how to add tags to my meme – I got around 15,000 views on Imgur. Within the next couple of days that number doubled, but then it started to stagnate. But in general, the engagement was much higher than I expected, which I think is due to the choice of image and text for my meme. It seemed like a lot of people could relate to the feeling I described, which also showed in the many comments.
The $5.00 Twitter Ads spend also worked, as I gained 36 engagements on my promoted tweet, despite the minimal spend. However, my campaign tweets themselves did not receive many retweets or likes, even though I tried to write a variety of engaging tweets with the webcard during the campaign and I made sure to schedule the tweets in the hours that they would get the most exposure – between 11pm and 02am. As a result, I didn’t grow my following. But I did get retweeted a couple of times, and I definitely reached my goal for Imgur views.
Final engagement: 35
Imgur views: 32,537