Esther’s Influencer and Top 10 Tweets

This article is about the analytics and measurements of me using twitter in #NHsmc class from Januarary 20th to April 20th.

Part 1: Influence

Twitter follower growth (1/20-4/20)

I’m a newbie of Twitter, and I’m actually surprised by the engagement of Twitter. My followers increased from 30 to 60 through 3 months. From the analytics diagram below, it appears a stable trend of slow increase. Most of the new followers are from NHsmc class. The followers did increase few when we were doing viral challenge. However, other than regularly tweet in class by using hashtag #NHsmc, it actually didn’t bring too much effort to my account. Therefore, first, I need to re-consider the strategy I used on my viral challenge. Second, I need to continue to be active on Twitter while engaging more with other people.

Klout score change over 90 days

At the start of the class, my Klout score is only 17. After I became more active on Twitter due to NHsmc class, it has a trend of slow increase in regulation, which reflects the influence of activities is being strengthened gradually. However, the scores didn’t increase too much in three months. I need to be more active on Twitter other than only tweeting about NHsmc.

Impression and Engagement

Total

Average

User detail authority score

Tweets mentions and reach

Part 2: Execution

Top 1

This is a tweet about Erika Green’s speech in Newhouse. She is the writer and producer of “How to Get Away with Murder”.

I received like and retweet from Erica Green herself, which surprised me a lot. I think this tweet received most engagement is because I engaged with a group of Newhouse students who participated in this speech. And we used the same hashtag #CommsLeaders as participation method.

Top 2

This is an In-Real-Life example of social media. I posted a picture I took of the gum wall in Seattle.

I received a retweet and like from professor Grygiel. If I utilized more hashtag or @ when I tweeted this out, I believe I can receive more engagement.

Top 3

This is a twitter assignment about existing popular topic on Twitter. I chose #TravelTuesday accompanied with an article from @NatGeoTravel.

Since this topic is really popular on Twitter for a while, I received 3 likes from strangers this time, including @NatGeoTravel.

Top 4

This is a twitter assignment about supporting a topic and making change. Our group chose against HB2 in North Carolina to support LGBT group. And the link below is about gathering public voices of against HB2 from a non-profit organization Southern Equality which aims at supporting equality in southern area of the U.S..

I received retweet, like, and follow from this organization because of this tweet.

Top 5

This is a picture I took when we were having business networking time in class.

I got lot of engagements from NHsmc classmates.

Top 6

This is a final tweet of Erika Green’s speech before I left, which is also for extra credit.

I’m actually surprised by the engagement of attending this speech on Twitter. And I also received like and retweet from @NewhouseSU and Erika Green.

Top 7

This is not the assigned tweet from class. However, can leo got reward of Oscar has become a popular topic for long time. I saw this picture from weibo, and I think it will be interesting if I share this picture with NHsmc class.

Top 8

This is a twitter assignment of tweeting something may go viral. Cute animals are always one of the most popular topic on social media.

Top 9

Although most of my classmates did interviews about Final Four 🏀🍊, I thought it was also interesting if interviewing an Industrial Design student about iPhone SE, which was also a popular topic happened recently.

Top 10

This is a twitter I tweeted at the start of the class to introduce myself as a newbie to both #NHsmc class and Twitter.

I believe most of the engagements are from my NHsmc classmates.

Conclusion

After this 3 month experience of Twitter through NHsmc class, there are few strategies I have learned from this class. First, being active. Second, generating rich content. Third, using hashtag.

Newhouse

SOCIAL MEDIA