Objective:
The objective of my marketing plan for my viral meme was to reach 500 views on Imgur.
Imgur Meme:
Twitter Webcard:
When you're a really good boy, and also really good at closing. #dawg #closingtime #viralmeme #meme @NHsmc
— Meg Kelly (@themegkelly) April 2, 2018
Twitter Ads:
Analysis:
I posted to Imgur and received over 200 views in 45 minutes. On Tuesday, I posted a link on my Snapchat story with two pictures of the meme with call-to-action written all over the photos to “swipe up” so the link would automatically load. Then, I sent the link in many GroupMe’s, posted it as my Facebook status, and on my sorority’s Facebook page. On Wednesday, I sent out my Twitter Ad targeting accounts associated with College Humor and dog lovers. I pushed out the Twitter Ad with 4 tweets because while producing the campaign, Twitter Ads suggested campaigns are most successful with 4-6 tweets. On Thursday, I was able to have my meme featured on an Instagram meme account my friend runs. Then, I put the link to my meme in my Instagram bio. I was able to exceed the 500-view benchmark and obtain over 2000 views. I believe the Twitter Ad and the meme account feature were the best ways to meet my objective. Posting on Snapchat, GroupMe’s and Facebook was not enough, although I had thought it would be.
Final Engagement Number:
2,320 views