Influence and Success

Posted on by Melissa Mark

Influence

Twitter Follow Growth:

I started out with 160 followers on Twitter, and by the end of the class I gained 18 followers. I currently have 178 followers, which means I had 11.25% growth. This growth was due to a few different causes. My Twitter account had been inactive for a while, so when I started Tweeting again I both gained and lost followers. I think that the reason I lost some followers is because the content of my Tweets was very different than the content that I used to post. After losing a few followers initially, I began to gain new followers. These new followers were different than the old followers, because they were interested in the new type of content I was posting. They were often more professional users, who has similar interests to me. In terms of what worked and what didn’t, I noticed that different types of tweets got more attention. For example some of my most successful tweets contained pictures, multiple hashtags, and were directed at specific accounts. What didn’t work so well was when I had bland content that didn’t provoke any responses. Below, you can see my Klout score change over 90 days.

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Execution

In looking at my top 10 tweets, I am able to see what type of tweet drives engagement and what isn’t as effective.

Top Ten Tweets:

1.

This Tweet did really well because it was posted right after the Finale of Season 12 of Grey’s Anatomy, so it was a topic a lot of people were talking about. It had 537 impressions, 4 engagements, and an engagement rate of 0.7%. I think it could have been even more successful with an embedded image of Izzie from the show.

2.

As one of my promoted tweets, this tweet did quite well because it was the first time I posted my meme, so it got a lot of attention. It had 529 impressions, 15 engagements and an engagement rate of 2.8%. I think it could have done even better if I had been able to get a clearer picture and If the picture preview showed more of the dog.

3.

I think this tweet did well because it was discussing a day that many girls across the country were aware of. It could have been more effective with a picture. It had 387 impressions, 7 engagements and an engagement rate of 1.8%.

4.

For this tweet I decided to look up a trending topic in London, and because it was a topic a lot of people were talking about, it got a little bit of attention. It also could have been better with a picture or a Gif. It had 283 impressions, 22 engagements, and an engagement rate of 7.8%.

5.

For this tweet I decided to tweet at Spotify to commend them for my favorite playlist. I think it did well because it’s a playlist a lot of people enjoy and it helped to tag the company. It also could have been better with a picture. It had 270 impressions, 12 engagements, and an engagement rate of 4.4%.

6.

I think this tweet did well because it had a direct link to an interesting article that made people want to click on it. It had 225 impressions, 3 engagements and an engagement rate of 1.3%.

7.

For this tweet I used NGRAM to show which out of 3 brands were the most talked about. I think this tweet did well because the results were slightly surprising. I think I could have done a better job describing what the chart was showing. It had 199 impressions, 8 engagements, and an engagement rate of 4.0%.

8.

I think this tweet did well because it was kind of funny, and people like when you put a face to a social media account. I think it could have been better with more hashtags or some kind of text or overlay on the picture. It had 197 impressions, 26 engagements, and an engagement rate of 13.2%.

9.

I think this did well because it had a funny video and a funny caption to match. It also used a hashtag that quite a few other people were using at the time. It had 194 impressions, 13 engagements, and an engagement rate of 6.7%.

10.

I  think this tweet did well because it was talking about a trending topic and it included two celebrity names that people like to talk about. I think it could have been a lot more effective with a picture. It had 184 impressions, 2 engagements, and an engagement rate of 1.1%.

Overall, I had some great tweets that received more engagement than I had ever received in the past. I learned what worked well, and what wasn’t quite as effective. Although I had some success, there was definitely room for improvement with many of my tweets. I will use this knowledge to help me post successful social media posts in the future.

 

 

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