Influencer Top Ten

Posted on by Katelyn Degen

Starting this course, I had 126 followers on twitter and a Klout score of 10. After this semester, I gained 19 followers from completing #NHSMC tweets and my Klout score is now 52. The change in Klout is due mostly to adding Facebook and Instagram. The bottom of the diagram below shows higher percentages on these platforms than Twitter’s contribution. I looked back at when people followed me and on my twitter notifications page. I got several followers after the viral content challenge so promoting tweets is definitely beneficial. I also had followers usually after posting something with #advertising. When we had the assignment to create Twitter lists, I had 5 new followers. I should have reached out to strangers more and used more topical hashtags throughout the semester because when I put tweets out that were more readily available to the public, I had higher influence. Most of my tweets that only had #nhsmc got responses from other classmates but no engagement from outside the course.

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My top Tweets from the semester are as follows.

1.

This tweet was to promote someone else and it received 166 impressions and had an engagement rate of 3%.

 

2.

This tweet is part of the same assignment as the previous, where you promote yourself. I posted this picture of my creative partner and my website after we won two advertising awards. It had an engagement of 16, had 152 impressions, and an engagement rate of 10.5%.

 

4.

This tweet was congratulating Sam Koopman for winning the saltine challenge during the class periscope competition. I think it had high engagement because everyone was on Twitter for the event. It had 111 impressions, 3 engagements, and a a rate of 2.7%.

 

5.

This post expressed a sentiment that apparently everyone was feeling. It had 102 impressions, 3 engagements, and a rate of 2.9%.

 

6.

I was participating in the Periscope class debate of oranges versus clean socks. I, myself, am a huge fan of socks but do not particularly like citrus. Some of my classmates agreed. It had 92 impressions but 0 engagement.

 

7.

This is both sarcastic but also true. For this post I included a popular GIF to see if it had increased engagement. It fell 7 on the list of top tweets so it may have but not as much as other tweets. Only graduating seniors may have engaged. It had 86 impressions and 2 engagements with a rate of 2.3%.

 

8.

This was my viral content challenge wedcard. I would have expected it to be higher on the list but it received over 1000 promoted impressions and over 100 engagements on my twitter ads analytics. On my feed, it is the 8th top tweet. I embedded an imgur viral content and tweeted it as a twitter webcard for the class assignment. It had 82 impressions and 11 engagements for a rate of 13.4%.

 

9.

For this tweet I responded with advice to someone. It was in reply to a follower’s tweet. It had 75 impressions, I think because it was a reply and would not show up as a tweet to some of my followers, just a blue line to her. It had 8 engagements and a rate of 8%.

 

10.

This tweet was part of my twitter webcard assignment. It had only 34 organic views but 2,907 promoted impressions and 398 engagements that led to 50 profile clicks. Though it is last on my top list because it only had 34 impressions organically, it is the most widespread of my tweets and drove engagement with my twitter account.

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This chart shows the impressions of my tweets over part of this semester with higher impressions surrounding the dates of the tweets embedded above. My engagement grew in the beginning of the Month following the viral content challenge where two of my tweets above originated from.

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My engagement rate during the time period is consistent with the spikes in impressions. This graph shows engagement over the past month, when most of my top tweets took place and the spikes surround the viral content challenge early in the month and the high engagement tweets at the end of the month.

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