It’s a Doggy Dog Viral World

Posted on by Emily Kellman

Objective

  • Evoke conversation about Snapchat vs Instagram stories even more
  • Provide comic relief for a continually debated issue within social media community and beyond
  • Create a piece of content that has the qualities to go viral

 

 

When looking back on my viral content creation experience as well as the 412 engagements collected through both Twitter and Imgur, there were a few rights and wrongs, or do’s and don’ts that I noticed for content creation.

When creating the content for the challenge, my meme, I chose to use two very personal aspects for the image as well as the copy. While at the time, I thought this was comical and understood the background of it, I soon realized through engagement levels as well as our class dot exercise that other people were not as intrigued by my meme as I was. By choosing a saying that was personal to my family as well as images of myself, it went to show that people look for humor. The more successful memes I noticed were generic and not as personalized as mine.

Although personalization is maybe a “don’t” for meme creation I did notice a positive take away of my viral content as well.  The topic of my meme was new and trending: the great battle of Instagram vs Snapchat stories. I think picking a trending topic for meme creation is a great strategy. If people are talking about it, what is a better reason to make fun of it? Y0u’re essentially giving the people what they want to hear, and who doesn’t love that?

Final Engagement Number: 412

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