The task of creating content that can go viral may seem nearly impossible. However, I believe that with the power of Twitter Ads, my Twitter network, and the Imgur community, I was able to accomplish my goals and more. My objective heading into this viral content challenge was to drive viewers to my meme on imgur through timely and effective tweets in order to receive over 30 engagements on my content and increase followers.
— Lauren Grubb (@laurenagrubb) November 2, 2016
Now that the challenge has concluded, I can confidently say that I have achieved far more engagements and views that I initially thought possible. On Imgur I received a total of 1,167 views.
According to my promoted Twitter webcard’s Tweet Activity, there were a total of 305 engagements. 50 of those engagements translated to Imgur views from link clicks on my original promoted Twitter webcard. Therefore my (total link clicks + Imgur views) is 1,217. The tweet received 25 retweets and 38 likes. According to Twitter the tweet drew 22 people to my profile, and during the course of the campaign I received 9 new followers. Out of those 50 link clicks, 23 clicks were due to Twitter Ads and my $5 spend. Considering that nearly half of my link clicks were due to Twitter Ads, I learned that promoting a tweet can be a very useful way to gain engagement on a link.
This challenge taught me a lot about how Twitter Analytics can be used to help you engage with audiences. I learned that it is not enough to just send out your post; rather, you must have a carefully constructed plan to have online audiences interact with your posts. I am more than satisfied with these results, and feel like I know how to utilize twitter cards effectively in order to help achieve as much engagement as possible on my future content.