For my viral content challenge, I made a meme of my first fight and made the content available from April 7th to April 10th. This was strategic because I knew there was a big UFC fight on April 10th and wanted to make the meme available days before the fight.
UFC and MMA fans are very active on social media so I wanted to pick a niche market to make my content viral. The meme, as I mentioned above, featured me in my first fight where I connected on a combination on my opponent. I caption it “Stay Ready” which has become a popular phrase among MMA fans and fighters. It is supposed to mean that everyone should stay ready regardless of how you feel or if you do not feel like you are prepared. Here is the meme:
Here was the Twitter webcard that I consistently used throughout the viral campaign:
Here is a chart breakdown of my engagement:
So by spending $5 in ads to promote the campaign, I got 1902 impressions. On my first Twitter webcard I received 16 retweets and 18 likes. Some of them were word-of-mouth marketing and others through the spent promotion of the webcard.
I believe that word-of-mouth marketing can be very effective and especially on Twitter since someone that retweets your work will be shown to their network (followers) too and sets off a chain reaction. I learned that by doing this you can get many more likes/retweets. My tweet engagement rate was 2.28% and got 43 different engagements.
In my marketing plan, one of my goals was to get at least 20 likes and a reply on my webcard. I got a reply but was short two short of my 20 likes. However, I did gain some new followers through the Twitter webcard related to the MMA industry. Like i mentioned in my marketing plan, this is a knit-tight community and I believe my card reached to some valuable people since I promoted it right before a UFC event and that’s when social media traffic is at its highest for the MMA community.