My objective for this assignment was to draw more traffic to the Twitter accounts of some of the TV and Radio stations that I am involved with. Stating the importance of how the student media considers the listener is a powerful statement that shows the audience that the people generating content really care and want the viewers to be engaged and interested in what is being produced. Here are some of the results of the campaign. I was really hoping that each Twitter handle would receive some new followers because of the publicity, so let’s see how many more followers were added.
Before the Campaign:
@WAERSports – 1,987 followers
@Z89sports – 991 followers
@CitrusTVSports – 867 followers
After the Campaign:
@WAERSports – 1,988 followers
@Z89sports – 995 followers
@CitrusTVSports – 867 followers
As you can see, not too many more people followed the accounts, but there were still a lot of people who saw the card overall. Let’s now look at some of the analytics of this assignment.
Below is the embedded Imgur post. It collected over 260 views which I thought was pretty decent:
Here is the link to my twitter webcard:
https://cards.twitter.com/cards/18ce547yh9z/1mdgt
Now here is the chart for my entire campaign which lasted a whole week. Overall I spent $5.00 in advertising. I had over 5,000 impressions which is a pretty big number, but that statistic is not as important than the clicks and engagements. Overall, there were 36 clicks on the posts in the campaign and one media engagement.
Below is one of the webcard posts that made the most noise throughout the campaign. I found it very interesting that this card had the most engagements even though it is one of the more general tweets in the campaign. This card only had a link to the webcard while my other cards, which had blurbs about student media here at Syracuse, did not work as well. Those posts even had hashtags, account handles, tags and much more. My guess is that this card was released at a peak time for my twitter followers. That probably sparked the most engagement because more people are around and looking at Twitter at that specific time.
In general, I thought this campaign did pretty well considering my idea was not the most viral. It was a plain, simple and effective message to all of the audience. In all, I had 36 clicks on Twitter and 262 views on Imgur.