NHsmc Influencer

Posted on by Daniel Fishbein

Part 1

Twitter Follower Growth: Went from 322 to 351 (+29)

Klout Score Change: 17.43 to 42.23 (+24.8)

What worked: The things that seemed to work best were posting relatable or fishing tweets that cause retweets (three of my top four tweets were retweeted at least once). Two of my three top tweets were retweeted or replied to by people with broad twitter reaches, number one being NFL media personality Scott Hanson and number three being you, Professor Grygiel. My other retweeted tweet that was in the top four was about the seemingly universally annoying commercial for Mountain Dew that included the “puppy monkey baby,” which I see as a relatable tweet for anyone who watches TV when the commercial comes on. The other tweets that really seemed to resonate with people and harvest engagement included relevant hashtags at the time of the tweet. For example, my second best tweet included the USMNT hashtag (for US mens soccer team) right after they lost the chance to qualify for the 2018 World Cup in Russia. Needless to say this was a hot button issue and hashtag at the time. Another simple thing to increase Klout score, and influence seems to be just to keep active on twitter. The more tweets and content you put out the more one tweet could resonate with someone and increase your twitter presence. For example, after my Scott Hanson tweet was responded to by him I gained followers and found people liking tweets from earlier that week/month.

What didn’t work: One thing that seems clear in my analysis of my tweets is that tweeting in reply to people without using a hashtag or media seems to garner less impressions and engagement. After exporting my Tweet data (over the class period) my 13 tweets with the least impressions all came on these types of tweets. On that same note, none had more than 6 total engagements. In the future, I would likely want to quote the tweet I am replying to in order to have more of my timeline see it. In addition, it seems clear from my tweet analysis that people prefer tweets with either media, a hashtag or both. Many of my lower impression/engagement tweets are just text with either no hashtag or JUST the NHsmc tag. It is clear that to get your tweet out there people need to either be engaged in some media you share or be searching for or happen upon a relevant hashtag.

Part 2

1) This was by far my top tweet, mostly because Scott Hanson, who has 227K followers replied to it jokingly. After his tweet back to me got attention, my tweet really blew up, almost a week after it was originally tweeted. It worked because it was relatable enough to get it likes and comments in the first place, which allowed Scott Hanson to see it when he presumably searched for Redzone (the show he hosts) to reply to his fans. It also helped that Hanson went to Syracuse, which allowed him to reply back with a joke then #GoOrange. It just shows that when reaching out to strangers, they are more likely to connect back with you if you have a commonality (i.e. school or hometown). The tweet ended up with over 2500 impressions and 74 engagements.

2) My second top tweet for the class was a tweet encouraging people to donate to a gofundme for Puerto Rico relief. The tweet was in reply to an NBC News tweet, but also included a call to retweet to you (Professor Grygiel), which I knew would cause extra attention since your follower base is a lot more diverse and populous than mine. The hashtag for PuertoRico, as well as the retweet most likely are what caused this tweet to go over the top. The goal was to use you as somewhat of an “influencer” to gain attention for the tweet and the cause. It also helped that it was in reply to a tweet NBCNews put out highlighting Puerto Rico statistics, which meant that when people showed up to that tweet to see the replies, my tweet would appear for them. This tweet got 583 impressions, three link clicks and six profile clicks.

3) My third top tweet was a tweet about the Philadelphia Phillies. This tweet worked for three main reasons. One, although unintentional, was that the hashtag “voice” definitely coincided slightly with people searching regarding the popular TV show “The Voice.” The second reason was my doing when I tweeted about the Phillies, appealing to my followers, which largely include people from my hometown, and that take a particular interest in the Phillies for the most part. The third reason is that I replied to my own tweet a day later, allowing it to reappear on people’s timelines. All in all, the tweet gathered 549 impressions and an impression rate of 6% which was higher than my average tweet.

4) Upon finding out that my friend Sydney (@squidywitdastax) was my most influential follower I tweeted to let her know that she was, give her a shoutout, and included a gif of Obama, one of her favorite people, clapping. This caused her to retweet this tweet to all of her followers, and given that she is very influential, it gave the tweet a lot of added attention. With 538 impressions, 96 media views and 14 engagements, the tweet definitely reached more than just my normal loyal twitter followers.

5) Another one of my top tweets also had media involved. I found a list of potential 2026 World Cup locations when they were announced and again appealed to my follower base (mostly Philadelphia area people), expressing my excitement for a potential Philadelphia hosted World Cup. This tweet also seemed to get people interested due to the teaser like nature of saying Philadelphia was on the list, but then them not being able to find Philadelphia on the thumbnail in the tweet preview and also not including what other cities were on it. This tweet caused 74 engagements, of which 53 were media clicks, presumably people finding Philadelphia or checking out the other potential host cities. The hashtag worldcup also likely helped the tweet gain attention, since it was right around the time of world cup qualifying and timed directly after the release of the 2026 host list. Lastly, I retweeted this tweet a few days later, pouring it back into my timeline for anyone who missed it the first time around.

6) Another popular post using the NHsmc tag was from my Instagram. Despite only having four followers, this post got 11 likes, all of which were from people who do not even follow the account. For Instagram posts, the key seems to be to include relevant hashtags of things people like to see pictures of and to tag locations. Of the 11 likes, at least three seem to have been from Croatians, which no doubt coincides with the tag of Krka (a Croatian national park). Many of the likers also have some type of travel or photography interest evident in their bio, which makes sense given the tags were to appeal to users looking for nature and waterfall pictures.

Krka waterfalls #nature #Abroad #Natural #waterfalls #Water #nhsmc

A post shared by Daniel Fishbein (@dfishbeinnhsmc) on

7) This tweet was tweeted in reply to one of my other top tweets, number three on the list. The tweet corresponding with another tweet that got 500+ impressions and many engagements definitely pushed this tweet up the charts. Another key to this tweets success was engaging with one of my followers. @jonnieonthaspot tweeted jokingly that he didn’t think the Phillies would react well to Kershaw, which was proven wrong when they won the game, and I then tweeted a gif back at him. This kept the conversation on people’s timelines for a bit longer than usual, and also was a fun banter to watch unfold. The hashtag Phillies, during an exciting stretch of Phillies games, also probably contributed to the 404 impressions and 14 engagements the tweet brought in.

8) Again, a tweet with media appears on the top tweets list. This one grabbed people’s attention and made them view the media. I tweeted this out to give a little tease, saying that Marshall street was clogged, and letting people watch the video to discover that it indeed was. The teaser concept seemed to work since the tweet got over 100 media views and 16 media engagements, of the 395 impressions it created. Especially for media, tweeting teaser like tweets seems to get people to view your content.

9) This Instagram seemed to follow the pattern of the last Instagram. When I posted the popular location of Capri, and the popular hashtags scenic and Italy, my post got three likes and two comments from people who don’t follow me. They all seemed to have a vested interest in Capri or be photography or travel enthusiasts. On Instagram especially, my goal was to include enough tags and locations to get viewed by non-followers, since my account had a weak following base due to how new it was.

Throwback to the Amalfi Coast #scenic #NHsmc #italy

A post shared by Daniel Fishbein (@dfishbeinnhsmc) on

10) For this tweet I used a few strategies I had used in my other tweets. First, I appealed to my follower base again with the Philadelphia pride tweet. I also included teaser pictures with a couple of historic shots of the Eagles winning against the Giants, hoping people would click the media link or engage with the media, which is exactly what happened (42 times to be exact). Then I also used the hashtag BirdGang, a popular one for Eagles fans, especially on game days. Those searching for Eagles related tweets tend to search for BirdGang. The tweet was also supposed to engage bitter Giants fans, some of whom are among my followers since many Syracuse students are Giants fans. All in all, it worked, with 369 impressions and an engagement rate of 16.2%, well higher than just about any other NHsmc tweet.

 

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