NHsmc’s Influence on My Twitter

Posted on by Kyle Stevens

Influence

1/17 – 491 Twitter followers, Klout score of 39

4/18 – 499 Twitter followers, Klout score of 48

Over the course of this semester, I gained 8 followers on twitter. While this seems small, I do not think it is much of a failure considering I had a moderate following of 491 to start. The change in my Koult score comes from a more steady stream of content thanks to the assignments in this class, and better engagement on my tweets. I began using more rich media and more hashtags because of the assignments, creating a more inviting experience for my followers.

Execution

Impressions: 345

Total engagements: 65

In this first assignment, I took a picture of the fridge in my apartment with magnet letters and numbers. It shows a social medium that is physical rather than digital. Before this class, I rarely used rich media in my tweets, so the impressions and engagements were higher than normal.

Impressions: 230

Total engagements: 5

This tweet did not perform as well as the first. This was a quote tweet, but one that linked to an article. People are less inclined to follow something to its beginning if there are too many steps to get there.

Impressions: 769

Media views: 228

Total engagements: 71

This was probably my most successful tweet under #NHsmc. The video was short enough to be quickly finished, and the content did not rely on sound. It was simple and relatable to my audience.

Impressions: 407

Total engagements: 28

This was my most tag/@ heavy tweet for the class. JK Rowling retweeted me three years ago and then undid it a few months later. This tweet is a humblebrag. While the impressions were decent, the unique hashtags did not catch on.

Impressions: 251

Total engagements: 52

The food likers have logged on. People love food online, so I should have added more specific hashtags to broaden my audience. However, I do feel like going hashtag crazy hurts your voice and makes you look follower thirsty.

Impressions: 451

Total engagements: 34

#MakingAMurderer was trending so I jumped in with my opinion on the updated news on Brendan Dassey’s case. The impressions were high because I jumped on the trending hashtag, but my engagements were low because I did not add much to the conversation.

Impressions: 404

Total engagements: 50

This is Cooper! I got a decent amount of likes and impressions but should have included more dog hashtags to increase all of those figures.

Impressions: 424

Total engagements: 59

This was the second tweet of the tweetdeck assignment. It did slightly better than the first one. The picture is a little taller, but I do not think there is any reason this one did slightly better than the first one.

Impressions: 575

Total engagements: 5

Every Zuckerberg hashtag during the hearings was so flooded that it was hard to make any noise without rich media or external links. Like the Making a Murderer tweet, this example also shows that hasghtags increase impressions but the content has to drive the engagement.

Impressions: 1,320

Total engagements: 274

Finally, my best strategic tweet outside of #NHsmc. The Theta Tau event caused a lot of stir on social media. After reading the original Daily Orange article about the videos, I scrolled down to the comments to find this man spewing multiple contradictory and confusing takes within a few sentences. It was weird and sad and funny and I wanted to share it, which is always the best recipe for good content on twitter.

Leave a Reply