Background: Night owls come alive when the early birds would rather be asleep. And the night owls are sleepy when the early birds would rather get things done. This is a short glimpse at the life of a self-described night owl.
Objective: To go viral.
Goals: 5,000 views if promoted by BuzzFeed, 20 views if not
Metrics: 349 Views, 66 Reactions, 12 Comments
What worked: Funny, short, emojis!, dancing
What didn’t: no shares, could use a call to action, i.e. “tag your friends!”
When somebody asks you why night owls are always tired during the day, show them this! #NHBuzzFeed
Posted by Jill Mitchell on Wednesday, November 29, 2017