For this Boolean search, Sydney Kaplan and I decided to look up #NYFW, including #NYFW2019 and excluding #NYFW2018. We decided to use hashtags for this because using them allows us to get more specific date searches and location based tweets within a geographic area.
The first widget that we decided to analyze was #NYFW latest activity. The latest activity is from the past 7 days. Although New York Fashion Week was from September 5th – September 13th, this shows that the trends and fashion that went on throughout fashion week is still being talked about. If we were to do a search for the past 30 days, the results would have been much different considering the timing would have been more relevant to the tweets and there would have been more buzz around the event. We found it strange that there was an increase in tweets on October 7th at 8 PM because that’s the most buzz out of the past days, and it’s far from the event.
This tweet by @iloveumoni is one of the tweets that got the most retweets. We think it got a lot of retweets because it included a video of someone in a cute outfit and the caption was relatable to the actual video. This tweet got 3.1 K retweets and 16.9K likes.
This picture tells us that most of the people (83%) who care about this event live in the United States. We think this is because the event took place in New York. There are other fashion weeks such as London, Milan, and Paris fashion week that people in Europe may care about more than New York.
This word cloud points out the main words people use when tweeting about NYFW. Obviously it mentions fashion, beauty, runway as some of the main words because that’s what the event is focused around.
The buzz graph allows us to compare different words that are ‘buzzing’ around a term. It displays words that appear the most around a search result. These words make sense for NYFW because it has to do with fashion and beauty.
Rachel Serata and Sydney Kaplan