Road to Becoming a Social Media Influencer

Posted on by Amy Kawata

When entering this class at the beginning of the year, I had a previous professional Twitter account that I used for my previous courses I have taken throughout college. However, I did not realize how influential I could be through this platform. At the beginning of this course, I started with 24 followers and ended with 67 followers. My content that I tweet about is mainly centered around pop culture, entertainment, and fashion. Through this course, I was able to figure out how to reach followers who are interested in the same content as I am. I was able to do this through the use of hashtags. I did not fully understand how powerful hashtags are in social media until I took this course. I realized that with the right use of hashtags and recognizing the trending topics, and mentioning the right twitter users allows you to reach the right audience and increase engagement. I have been added to different entertainment news and expert lists on Twitter lists and have been able emerge myself into the industry and content that I am interested in. I realized that was a big factor on increasing my followers.

My initial Klout score was 10 and ended at a score of 51. By using these different tools and techniques, I was able to increase my Klout score significantly.

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TOP 10 TWEETS

I used Twitter analytics to rank my top tweets based on impressions, engagements, and media variety. Below, I have included my top 10 tweets throughout the semester that displays my social influence.

1.

After conducting Twitter analytics on my top 10 tweets, this Valentines day related tweet was my top tweet during my 91 day period analysis. With 1,506 impressions, 123 media views, 107 total engagements; I believe this tweet was highly influential and received the most media attention on Twitter due to the timing of the tweet, which was right on Valentines Day, and through the trending hashtag #ValentinesDaySurvivalTips, that was able to reach a wider audience.

2.

My second top tweet was a tweet relating the Kanye West meltdown in the middle of February this year. My tweet had a total of 519 engagements, and 25 total engagements. This tweet was successful because of the use of uploading the direct screenshot of Kanye’s tweet and my added input with the trending hashtag #kanyemeltdown and by mentioning Kanye West’s direct Twitter account @kanyewest.

 

3.

This GIF tweet came in third on my top 10 tweets with a total of 517 impressions, 28 media views, and 23 total engagements. I think this tweet was successful due to the content not just being written words; instead, it included emojis and also a GIF image that was relatable to my Twitter followers.

 

4.

My fourth top tweet was the NGram chart on The Notebook with 405 impressions and 3 engagements on Twitter. This tweet was successful due to mentioning the author of the books directly, @NicholasSparks and the hashtags that I used, #TheNotebook and #TheLastSong in order to reach a larger audience.

 

5.

My fifth top tweet was the collage of pictures on a recap of the best Grammy’s red carpet looks with a total of 402 impressions, and 15 total engagements. This tweet was successful due to the timing of the tweet, which was right after the Grammys, and the trending hashtags at the time, #GrammysRedCarpet and #GRAMMYs.

 

 

6.

 

My sixth top tweet is the tweet that was a part of my “Viral Content Challenge”. I found this interesting  that this wasn’t ranked as first in my top 10 tweets because of its virality. Although it had a total of 369 organic impressions and 1723 promoted impressions, it received a total of 82 engagements. However, I think this tweet was successful due to the hashtags that I used in order to reach out to the audience I was targeting, and the timing of the tweet.

7.

My seventh top tweet was about in real life social media. I posted a picture of my friend’s laptop and tagged them and engaged with my Twitter followers by asking them a question. The tweet received 364 impressions and 50 total engagements. I believe this tweet was successful because of the hashtag I used and by tagging my friend and follower @linacardenass and gaining engagements through her followers.

 

8.

My eighth top tweet was about a picture of my very first experience trying a New Jersey bagel.  It generated 361 impressions and 24 engagements. This tweet was successful due to the #bagel hashtag, reaching fellow bagel lovers and attaching a picture of the bagel along with the tweet.

 

9.

My ninth tweet was a Twitter poll that I conducted during the college basketball season for Sweet 16 shortly after Syracuse won, on who would win the Sweet 16 game. This tweet received 306 engagements and 18 total engagements. This tweet was successful because I posted the tweet the day before the Sweet 16 basketball game with Syracuse and Gonzaga and also made the tweet interactive by making it a poll. I also was able to reach college basketball followers through the use of hashtags I chose to include.

 

10.  (not promoted)

Finally, my tenth top tweet was the same meme content from the “Viral content challenge” but this time, wasn’t promoted. It received 289 impressions and 18 total engagements. I was surprised that this tweet made it to my top 10 tweets, because although I didn’t promote this tweet during my viral content challenge, it still received engagements due to the content and hashtags that I included in the tweet.

 

 

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Overall, after analyzing my top 10 tweets for this semester, I was surprised at the results. The most shocking results to me was that my tweet from the “Viral Content Challenge” wasn’t my number one tweet and instead was one of my Valentines Day tweet. It was interesting to see throughout the whole semester which tweets of mine were the most influential and engaging.

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