Spongebob Meme Campaign Analysis

Posted on by Alexis Martinez

Objective

The main objective was to reach at least 300 views on Imagur.

 

Meme Inspiration

In the midst of social distancing, there have been plenty of memes on social media regarding everyone’s experiences, especially boredom, after the first few days of not leaving home. I created this meme because it showed how I felt after a week of quarantine, and I knew people would be able to relate. After the many memes I had seen on Twitter (similar to the ones below), I knew I wanted to create a meme about quarantining because so many memes were already so relatable and funny during a weird time of uncertainty.

 

My Meme

Spongebob Meme

 

Campaign Analysis

Positives:

I posted my meme on Imagur around midnight EST (9pm PST) and I hit around 400-500 views very quickly. I used the tags meme, memes, spongebob, spongebob squarepants, and quarantine, which I think helped me gain so many views so quickly. I did not begin posting for the campaign until 2pm on Monday, and by then, I was excited to see that I already had around 1,300 views. My strategy of targeting this niche audience, that were once viewers, was proven successful in gaining views.

On Thursday, I posted in 2 Spongebob Squarepants private Facebook groups, and I saw more of an increase in views on Imagur. By this point, I was closer to the number of views that I had ended with. I think this was a good strategy because the “Spongebob Squarepants Memes” group had 30,475 members and the “Spongebob Squarepants” group had 9,553 members. So, I think there was a better chance of seeing an increase in views after posting in these groups, and there was. The posts also received a few likes, which showed some positive feedback.

The fact that the meme link was posted on various platforms aligned with my strategy of reaching a broader audience, since the age ranges and interests on Imagur, Twitter and Facebook are all different.

 

Negatives:

I originally posted my meme as a picture on Twitter prior to the campaign starting, and it received 4 likes, so I was optimistic about the amount of views I would get after posting on Twitter throughout the week. However, I didn’t see views climb too much after posting throughout the week. On Tuesday, I received 1 like on my Tweet promoting the meme, and I saw a slight increase in the number of views. Despite the hashtags and tagging of a famous meme account, these didn’t help the tweet go viral like expected.

On Facebook, there was no interaction on my personal account. This might be due to the fact that I only have about 100 friends on this account. However, I also believe that my strategies for time to post and language were not successful. The same goes for Twitter; I don’t believe that my posting times made much of a difference because all of the Tweets in the campaign received little to no engagement. Additionally, I’m not sure that the language I used on Twitter was successful in grabbing the user’s attention either.

 

Results

Overall, I learned that Facebook and Twitter didn’t bring in as many views as I thought they would, but the niche, private Facebook groups and the general traffic from Imagur, which was probably from the tags, helped me reach my goal. Ultimately, the campaign went well since I was able to meet my objective of 300 views. As of the end of the campaign on April 6th, my meme had 1,463 views on Imagur. I did not see any derivatives of my meme, yet I was happy to see some sort of interaction in the comments.

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