The “geography” map on Sysomos analyzes where Twitter users are located when they mention the keyword being tracked. When analyzing #KimKardashian, the majority of the tweets using this hashtag were sent from the United States during the selected time frame. Kim Kardashian is an American celebrity and so most of her fan base lives in the United States, but the mentions in several other countries such as Canada and Australia account for her global reach.
The “latest activity” portion of Sysomos shows any spikes in mentions throughout the time frame selected. Through this activity monitor, following #KimKardashian, a blatant spike can be seen around August 28th, 2016. This is due to Kim’s MTV Video Music Award red carpet look, which was widely spoken about due to her lack of underwear worn. Of the 53.3k total Twitter mentions, 3.1k were from this event.
This “buzz graph” depicts the conversations that spur from #KimKardashian Twitter mentions. Kim tweets about her business involvements in health and beauty products, as well she and her sister’s fashion “Kollection”. Kim also loves to keep her fans involved in her other ventures including her book “Selfish”, and the popular reality show “Keeping Up with the Kardashians”. While many people do not value her talent, she definitely knows how to create conversations on social media.
This “word cloud” analyzes the words often associated or mentioned in tweets including #KimKardashian. This celebrity is often associated with her Hollywood family members (Kendall, Scott Disick, etc.) or her superstar husband Kanye West. The family tends to create a lot of buzz in pop culture, as their fans are constantly intrigued by their next move regarding family drama and Kim’s image.
— Sarantos (@SarantosMelogia) August 28, 2016
The most retweeted tweet from this time period was posted towards the end of the month. With 533 retweets, this beat the next most retweeted post by almost 400. There are two possible reasons why engagement on this particular tweet was high. First, the person included a picture/link that people could engage with. The tweeter also included six hashtags in the post.
Shannon McCann, Adrianna Carello, Vienna Hintze, Sydney Rodriguez