Marketing Objectives Coming into this campaign, I knew I couldn’t generate a whole lot of virality based on my follower base alone. I thought my meme was funny and relatable to college students, but I needed a little extra audience if I was going to make the campaign reach its goals. View post on imgur.com […]
Read more "Going Viral"The task of creating content that can go viral may seem nearly impossible. However, I believe that with the power of Twitter Ads, my Twitter network, and the Imgur community, I was able to accomplish my goals and more. My objective heading into this viral content challenge was to drive viewers to my meme on imgur […]
Read more "The Unimpressed Dog that Impressed the Internet"We chose the hashtag “#Rio2016” because as a worldwide event we assumed it would provide us with endless data. Analyzing the Sysomos Map for the Rio Olympics’ marketable hashtag “#Rio2016” proved to give our group a plethora of unexpected and intriguing information. The first thing that stuck out to our group was the geography map. […]
Read more "Analyzing #Rio2016 via Sysomos"