Going Viral

Marketing Objectives Coming into this campaign, I knew I couldn’t generate a whole lot of virality based on my follower base alone. I thought my meme was funny and relatable to college students, but I needed a little extra audience if I was going to make the campaign reach its goals. View post on imgur.com […]

Read more "Going Viral"

Analyzing #Rio2016 via Sysomos

We chose the hashtag “#Rio2016” because as a worldwide event we assumed it would provide us with endless data.  Analyzing the Sysomos Map for the Rio Olympics’ marketable hashtag “#Rio2016” proved to give our group a plethora of unexpected and intriguing information.  The first thing that stuck out to our group was the geography map. […]

Read more "Analyzing #Rio2016 via Sysomos"