Media landscape from Amorray SirenaRead more "Media Landscape: Instagram Posting Trends"
BuzzFeed’s Cocoa Butter is a social-only channel that “makes fun stuff for and about brown folks.” The channel mostly relies on pushing content from it’s main channel onto Cocoa Butter through the use of a tag. Cocoa Butter also presents some original content in the form of memes and videos, but the channel has potential […]Read more "An Analysis on BuzzFeed’s Cocoa Butter"
Case Study: Buzzfeed Ladylike from Jillian MitchellRead more "Case Study: Buzzfeed Ladylike by Alyssa Lobo and Jill Mitchell"
BuzzFeed Discover Case Study from Emily MagnificoRead more "BuzzFeed Discover Case Study"
Twitter Moments/Discover from Alexis ScottRead more "NH Buzzfeed Twitter Discover Media Analysis"
If you browse through the career sites of media brands like Buzzfeed and Condè Nast, you might find that many sites are looking for “commerce editors” or other variations of that role. In the fairly new position, commerce editors are responsible for creating posts deemed “comtent” that bring in new revenue to editorial websites. Comtent […]Read more "The Art of Selling People Things They Probably Don’t Need"
Background: Krampus is an Alpine folklore. He is the half-goat, half demon counterpart to St. Nicholas. He punishes and kidnaps the children on the naughty list as St. Nicholas gives the good children candy. Krampus and St. Nicholas come on December 5th which is during the campaign timeline, and there is plenty of Krampus merchandise […]Read more "Viral Content Challenge"
Background: The Man Bun Campaign was inspired by my strong love for man buns. Man buns are a relatively new trend and hairstyle that many men seem to be taking part in and many women and other men seem to be liking. Man buns are simply a hairstyle, but have become more than that on […]Read more "Man Bun Viral Challenge: Part 2"
Background: I created a comforting and funny BuzzFeed community post. It shows people how to cope with dealing with the reality of heading back to school and work after Thanksgiving holiday. Objective: The main objective of this plan is to track and analyze the steps taken in order to create a viral BuzzFeed community post. […]Read more "Marketing Plan for Viral Challenge Part II: How to Cope with The Post-Thanksgiving Blues"