For the NHsmc viral content challenge, I created a meme of Michael Scott, a popular fictional character from the mockumentary series The Office. Michael Scott knows! The meme included a caption – Michael Scott knows! – as well as several hashtags to draw in engagement straight from the Imgur site. My campaign lasted for about 8 […]
Read more "Michael Scott Viral Content Challenge"During the marketing planning portion of my viral content challenge, I listed a bunch of objective for myself: At least 35 engagements on my Twitter webcard At least 8 shares of the meme on different social media platforms such as Facebook and Instagram, but the primary goal is for Twitter (retweet) At least 3 likes […]
Read more "Campaign Analysis"This is a critical analysis of my Viral Content Challenge, in which I tweeted and promoted an Imgur meme of Jim Boeheim with overlying text about our SmartBrief quizzes. Measurable objectives from my marketing plan: Achieve over 500 views Achieve over 100 expands Achieve over 50 link clicks Achieve over 10 retweets Achieve over 15 […]
Read more "Viral Content Challenge Analysis"Today I want to introduce to you “Freshman Kitty” – A Meme I have created to connect to the internet’s favorite topic: Cats! Freshman Kitty is the cheeky kid in all of us, that always knows better. We can probably all admit to having waited to the last minute to complete an assignment thinking it […]
Read more "Freshman Kitty – Making my Meme go viral"Part 2: Campaign Analysis Objective The objective of this content campaign was to exceed the expected 500 views on Imgur and to garner 20 retweets and 40 likes on Twitter in addition to that. Meme Freshman Year vs. Senior Year Twitter Webcard Tweet https://cards.twitter.com/cards/18ce541xz7x/405tj every senior understands… https://t.co/w0sHOlzRJs — Christy Fox (@christyecf) […]
Read more "#NHsmc Viral Content Challenge: Freshman vs. Senior Year"Exams! A week ago, I started a Viral Content Challenge, which was to create a meme that can go viral on social media. Obviously, it didn’t go viral, and no enough meet my 500 views goal. Here is how my plan fails to meet my goal. The meme is about how college students feel about […]
Read more "Viral Meme Challenge Fails to Meet My Goal…"My quest for virality proved to be successful … sort of. Though most people probably wouldn’t consider 500 views on a meme “going viral,” I achieved my campaign objectives and goals. Goals Create a viral meme Enhance social media influence Develop content creation and amplification skills Effectively engage audience with paid social advertising Objectives Reach […]
Read more "Analyzing my successful quest for virality"Everyone who have ever worked in the service industry have had a customer who definitely wasn’t right – if they deny it, they are lying. I wanted to create a meme that a lot of people could relate to, and I thought about when I was in high school and worked nights at a Blockbuster, […]
Read more "#DearCustomer – A tribute to hard working people"When Mom Says… Objectives I began my campaign with a few main goals beyond just making my meme go viral. I came up with some hard numbers that I wanted to reach. The set numbers allowed my success to be more easily measured. My objectives were: Acquire at least 500 views on Imgur Achieve at […]
Read more "Pizza Rolls Meme Campaign Analysis"Professor Grygiel tasked their COM 427: Social Media for Communicators class with creating an original meme. The goal was to gain strong engagement and ultimate viral fame through the creation of this meme. While I did not expect my meme to generate as much engagement as it did, I am incredibly pleased with the results of […]
Read more "I Gave it the Good Old College Try (and was successful)"