Social media is everywhere and with so much to look at, it’s important to have campaigns and events that make an impression on social media consumers. Through social media campaigns, companies can hone in on a specific message that they want to spread to the public and encourage engagement and participation that could lead to […]
Read more "How #RefreshinglyHonest Are You?"During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]
Read more "Hefty’s Red Solo Cup Social Media Campaign"Recently, The Worldwide Wildlife Fund embraced the increasing popularity of Snapchat through their #LastSelfie campaign. The social media campaign was aimed to bring attention to the rapid depletion of endangered species like tigers, rhinos, gorillas, and more. The WWF wanted to engage Millenials in the conversation of endangered species by bringing the issue to a platform […]
Read more "#LastSelfie: Saving Endangered Species in 10 Seconds or Less"One of my favorite social media campaigns this year is Dove’s #SpeakBeautiful campaign. Dove thought it was important to highlight the beauty in each woman and show them that it is okay to empower and compliment other women as well. Society tells women that if they don’t look a certain way, they aren’t considered beautiful, […]
Read more "#SpeakBeautiful"Marketers and advertisers get my attention in many ways, I’d like to break it down to several parts. The parts are broken down by how the marketer or advertiser promotes, where exactly they promote, promoting in a new and creative way, promoting in a simple and not complicated matter, and last but not least making […]
Read more "Attention Grabbing 101"The average amount of advertisements the average person is exposed to every day is around 5,000 (Johnson). That would be 11.52 ads per second, making it harder and harder for companies to obtain and maintain our attention. The ways through which they can achieve this is constantly changing, along with media and social media, and […]
Read more "If You Hear Me Clap Once"