My final report is on the rise of Ad Blocking over the past few years and the potential ways for advertising firms to combat this. In a world where social media revenue is greatly generated from ad dollars, the evolution of how we work with or fight against the technology will help to shape the […]
Read more "Ad Blocking"In our journal article, a study was performed to help determine the social factors that help inform responses to advertisements on social media. In today’s society, a majority of the information we receive comes from social media outlets, and these sites have to tiptoe the line between having advertisements as well as providing an uninterrupted experience […]
Read more "Journal Article Discussion: Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities"