Ad Blocking

My final report is on the rise of Ad Blocking over the past few years and the potential ways for advertising firms to combat this.  In a world where social media revenue is greatly generated from ad dollars, the evolution of how we work with or fight against the technology will help to shape the […]

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Journal Article Discussion: Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

In our journal article, a study was performed to help determine the social factors that help inform responses to advertisements on social media.  In today’s society, a majority of the information we receive comes from social media outlets, and these sites have to tiptoe the line between having advertisements as well as providing an uninterrupted experience […]

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