Marketers and advertisers get my attention in many ways, I’d like to break it down to several parts. The parts are broken down by how the marketer or advertiser promotes, where exactly they promote, promoting in a new and creative way, promoting in a simple and not complicated matter, and last but not least making […]
Read more "Attention Grabbing 101"We live in a world in which content is continuously thrown at everyone. Whether you like it or not, advertisers and marketers are constantly informing you of the “next best thing”, or something that companies think you should know about or purchase. We see and hear messages everywhere: on billboards while driving to work, while […]
Read more "Grabbing My Attention in an Attention-Reduced World"In a day and age that demands immediacy, getting the attention of the consumer is becoming increasingly tricky. The window of opportunity to grasp the consumer eye is perpetually closing, so marketers are having to spread themselves out thinner and further than ever before. Television and radio advertising isn’t close to half the battle anymore, […]
Read more "How sports teams are best marketing themselves"The skip button, the little x at the top left and the mute button; all of these things are ways people ignore ads. But a few brands and advertisers are figuring out how to make an impression and engage with consumers. In the social media world it’s hard to stay relevant to your consumer, there […]
Read more "Let’s get Engaged"Just like we have found in class that social media is everywhere, so is advertising. Literally- everywhere. From where I am sitting in Café Kubal I see at least 20 examples of advertising- the Nikes that the girl sitting next to me is wearing, the People’s Choice container that my neighbor to the left is […]
Read more "#PayAttention"Gaining and retaining attention of media consumers can be a hard task in a content-swamped world. Whether it is online media, television, magazine and newspaper advertisements, or billboards on the side of the road, attempting to connect with an audience and having that audience understand your product can be daunting. Because there is so much […]
Read more "Grabbing Viewer Attention in a Content-Heavy World"