With the conclusion of the viral content challenge, though having met my goals for the most part I noticed things I did well and things that I could have done differently In my original social media marketing plan I set goals to hit 10 retweets, 25 likes, and 4,000 impressions. What I didnt realize was that I didnt have a full understanding of how the twitter card would work in terms of counting engagement, and this skewed my predictions a little. I didnt understand that retweets and likes, while great, weren’t exactly what we would be tracking in the campaign. Here are some of the results of my campaign and the engagements that my web card received.
Results of my campaign:
My twitter card:
https://twitter.com/SamiMeyerson/status/717788999054544896
Photo on imgur: