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Viral Content Challenge

Going viral does not seem like it would be a challenging thing but after setting out to do it I realized how much goes into becoming viral.


When I started this project here was my objectives were as followed:

-Post to go viral

-At least 500 views on imagur

-50 favorites on twitter

-Break the class record

Here were my results:

-Post went viral

-At least 500 views on imagur

I was not successful in getting 50 favorites or breaking the class record. I realized my strategy of tweeting out the link encouraged more people to click then favorite so by setting such a high favorite goal it was unrealistic. I needed to have just tweeted the picture if I wanted to be successful in favorites. As far as breaking the class record I do not think I failed in the category but yet I admit defeat that others were funnier than mine. I think I also would have been more successful if I did not have trouble uploading my image to twitter web cards and could have had more days to run my actual campaign. Running the twitter campaign only gained me about 200 more views on imagur. By making it public alone I was able to get 969 views. Pushing it out on imagur was my most successful tactic in going viral.

My final view count was 1137. 

In conclusion my meme went viral.

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Llama Boy

The objectives of the Llama Boy campaign included garnering 500+ views across platforms (especially imgur) and 10+ RTs and 40 likes (total) on twitter.  The following image shows the original tweet:

Upon the first tweet, I received 12 likes. I retweeted this tweet 3 times over the next few days and ended up with a total of 24 likes. This self-promotion seems to not work in getting retweets, but accrues a few likes each time. I tried to play around with the original editorial calendar and switch up the time of day for each retweet, but none of the responses stood out as better than any other. Here is the imgur version of the meme:

Llama Boy

The meme overachieved on imgur, getting more than 500 views. I used the hashtags #Llama, #Farm, #Boy, #Meme and #Couple the first time I shared it to the community. This got the meme up to about 200 views. I then changed the hashtags to the current set up, which quickly pushed me over the edge for the goal of 500+ views across platforms.

My Instagram posts yielded almost nothing, which makes sense considering it is a small, private account. I think the lack of success on twitter can be attributed to only supplying the meme with the text over it. I definitely think the meme is customizable and better copy for the image is possible, but I only put out the version I made and not the original picture. The hashtags on imgur are very influential for getting views, especially for memes like this. Most of my success came from strategically changing those and sharing to the community.

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Fornite

Objective:

  • Receive at least 500 views on my meme through Imgur
  • Encourage people to share my meme after they see it on Imgur
  • With a budget of $5 receive the most engagement from 18-24 year olds
  • Receive the most shares between 7-10PM

Imgur Meme:

 

FORTNITE BEST GAME EVER

 

Twitter Web Card Tweet: 

My account was ineligible to run ads. One of my friends in the class ran twitter ads for me and here are the results (Twitter ads were done through Emily Temkin’s account): 

 

Analysis

I wanted to do a topic that was trending for my meme. For the past few weeks, my friends who are in relationships have voiced aggravation about their boyfriends addiction to Fortnite. I’ve also seen people’s addiction first hand. Each day I see a Snapchat story of at least one person playing Fornite and the captions all have a recurring theme. The theme is that Fornite takes priority over every other obligation. The game was initially released in July 2017, but just started to get extremely popular. The rise in popularity has stemmed from the gaming platform Twitch. According to Newsweek, “Nothing quite sums up 2018 on the internet quite like Fornite. Fortnite ’s popularity seems to have caught everyone off-guard, even the developers, who responded  to hitting 3.4 million concurrent players in February by hiring more engineers to handle the server load.”

I successfully reached 500 views on Imgur and received a total of 534 views. On Instagram, I shared the meme out to my followers but didn’t notice much engagement. I also posted a swipe up link via my Snapchat story. I thought this would work because this is a new feature of Snapchat. However, I think people didn’t have a desire to swipe up to a Snapchat story. I did receive a lot favorites when I tweeted my meme out to followers. The engagement I received was from people who didn’t actually follow me. I used hashtags on my post that Fornite users would be regularly checking such as: #Fornite #gaming #blackops #videogames.

I received engagement from people by tweeting out my card and using hashtags related to Fortnite. I also think the Imgur tags worked to increase views. Accounts centered around gaming favorited my tweet and then followed me. If I were to do this campaign again, I would have used more specific hashtags to target my audience. My audience was people who play Fortnite and those who were not given priority because of the game. Betches is a social media handle that would use a similar meme. I could have direct messaged them and asked them to promote my meme, and see if that would increase exposure to my meme! The objectives I set were unrealistic. I am working with a small follower base, and 50 retweets is a high number. I didn’t note an amount of favorites, but I received 5 in total. I also did receive the most engagement between 7-10PM so I completed that part of my objective. I didn’t try on Facebook, but it would have been interesting to post the link to my meme there. I thought I would receive more views by posting it in groupme’s, but the rate stayed stagnant after that. I texted about 30 people I was friendly with and that worked. Next time, I would try to get the attention more of my target audience. Overall, I liked doing this campaign and I learned how to create a successful campaign using twitter ads for the future.

Results

  • 534 views on Imgur
  • 6 up votes 18 down votes–> this is because the people looking at my meme were heavy fortnite users
  • 5 favorites
  • 440 impressions Twitter ads
  • 22 click links
  • 5% result click rate
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Viral Content Challenge

Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos

 

Meme: 

 

Webcard:

 

 

 

Twitter Ads: 

Twitter Ads engagement and spend

 

Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo  of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.

 

Final Engagement: 524 views

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Can You Believe This Meme Went Viral?

Objectives

  • Gain more followers on Twitter
  • Engage with Twitter accounts that have a large following base
  • Use unique hashtags to improve engagements
  • Get over 500 views on Imgur

 

Imgur Meme

https://imgur.com/De3q0uU

 

Twitter Webcard

https://cards.twitter.com/cards/18ce54nj8cp/5jw71

 

Twitter Ads Engagement

 

Analysis

In order to get this meme to go viral, I learned that the best way to increase the engagement was to continuously post the meme to Twitter. What I found to be interesting was that it did not matter how many retweets a tweet got, but how many times I tweeted out the card. Sharing the link to my friends and having them share it out tremendously helped to increase my engagement.

 

Final Engagement

Number of views on Imgur: 559

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Viral Content Challenge

When You Have a Final at 2, But Have to Direct Traffic at 2:30

 

For my Viral Content Challenge I created a meme with the objective for it to get at least 5 retweets and 20 likes. I reached out to other popular meme accounts, hoping one of them would post it on their feed and help the meme go viral.

WHEN YOU HAVE A FINAL AT 2 BUT HAVE TO DIRECT TRAFFIC AT 2:30.

Overall, I did not reach my objective. I ended up receiving 1 retweet, and 5 likes, which is 1/5 of my goal. I believe that since my follower base isn’t big enough, I struggled reaching the goal. I also could not figure out how to work twitter ads, which also decreased my chances of reaching my goal.

 

Although, I did not reach my goal, I did get very positive feedback from my followers. One even sent back a GIF of a little girl laughing with the caption, “LOL”.

 

Final engagement: I received 12 views on Imgur, which is very few. I would have hoped for more. I think I should’ve chose different hashtags to use, in order to reach a different follower base.

 

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NHsmtp blog post 3-Jing Long

My blog is about , Feisty Cherry is a new flavor for a diet coke. It has the same meaning of zero diet coke, however, not everyone like its flavor.

There is a group of people thought this way the Feisty Cherry diet coke is delicious after they taste.

But not everyone thinks this way, the other group of people thought this way after they taste.

 

Some people’s opinion is feisty cherry taste so yummy and they love it.The other group has total different opposite opinion, such as “burn the throat” “big mistake to buy.” Social media is the best place to get connected with coke company and let them know the review of their new product.

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The Lady Dorito Controversy

By using the Sysomos Analytics Platform, we created a Boolean Search analyzing the controversy surrounding “Lady Doritos.” Following a Doritos commercial aired during the Super Bowl, consumers reacted negatively to a comment made by PepsiCO CEO, Indra Nooyi  in a “Freakonomics Radio” podcast interview. “As you watch a lot of the young guys eat the chips… they love their Doritos, and they lick their fingers with great glee … Women, I think, would love to do the same, but they don’t. They don’t like to crunch too loudly in public.” The Twitter widgets: latest activity, geography, word cloud and buzzgraph, were used to analyze the search term “lady dorito” OR “#ladydorito.” The latest activity graph for the range of 2/1/18- 2/8/18 showed a clear spike on the day after the Super Bowl, Monday February 5th, and subsided on Wednesday, February 8th.

 @CarolineSiede created a thread defending Nooyi’s comments, which became most retweeted tweet for this topic. 

The geography filter showed how this topic trended globally; the majority of the Twitter conversation occurred in the United States with 73.5%, followed by Canada and the United Kingdom.

The word cloud showed the words mentioned most frequently: “lady dorito,” “dorito,” “lady,” “women,” and “freakonomics.”

We inferred connections between words within the buzzgraph to better understand the controversy of Nooyi’s comment.Since our Boolean search used the two words “lady dorito” they appeared in the center of the graph, with related words surrounding them. The buzz graph showed the term ‘freakonomics interviewed’ outside of the graph indicating the main cluster of words were all words discussed in podcast interview mentioned.

The Sysomos system allowed us to clearly define the root of this controversy and see the way that consumers reacted.

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The Politics of the Pre-Olympic Hype

The 2018 Winter Olympics began February 9. Naturally, Twitter was buzzing the week before with pre-Olympic chatter.  By searching the following Boolean in Sysomos, a social listening tool, we were able to find out what exactly the Twitter world was excited about approaching this year’s games.

Boolean: “(#olympics2018 OR #winterolympics) AND NOT @NBCOlympics”.

Our Wordcloud, which maps the most reoccurring words, showed the location of the games was a frequently discussed topic. The only specific athlete that showed up was figure skater Adam Rippon, however, through further analysis, we discovered this was due to the social buzz around an ongoing feud with US Vice President Mike Pence, who’s name is also prevalent through the cloud.

 

When looking at the latest activity, #TEAMUSA took over the mentions. This is because of  retweeted posts from top athletes.

 

The geography analysis proves the reason the majority of Tweets referred to the US was because a whopping 66.8% of the Tweets came from the US. Despite corespondents already in South Korea, not many Tweets came from the host country itself.

The most retweeted Tweet was politically based, summarizing the interaction between Rippon, the first openly gay figure skater, and Pence. This shows that even within an event that is supposed to unite our country in celebration, politics still stands as a divider.

Finally, our Buzz Graph, which shows the linkage between different topics in the Tweets, confirms that the Olympics were being discussed primarily in the context of their host country or in relation to  the ongoing Rippon-Pence drama.

In conclusion, the pre-Winter Olympic chatter, was focused less on the athletes’ abilities and more on the controversies surrounding the location or social positions of athletes, demonstrating today’s politically focused environment has impacted even the oldest of traditions.

Lucy Sutphin, Mary Roselle, Michelle Hernandez, Lauren Witonsky, Kyle Stevens

 

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Texting Meme Viral Content Challenge

Throughout the years, memes have been used as a component of culture in our technologically connected society, that uses humor to engage with online viewers with the intention of going viral and usually have a position in mind for a specific audience. I wanted to create a meme that addressed a modern-day “dating” issue so that it could resonate with my target audience who get the complications of texting. We all know we have been there when we decided to talk to someone, knowing very well that is the last thing you should be doing and the idea of this meme is to evoke humor and relate it with a real-life situation you most definitely have experienced.

Marketing Plan Meme Objectives:

  • Engagement: Users interact with the meme, add to content by providing their own relatable experience with comments or shares connecting to the message of the meme.
  • Follower participation and growth: Through retweets/shares, increase profile likes and followers to gain more traffic to my account
    • Reach 10 Likes and 5 Retweets on Twitter; 500 views on Imgur
    • Increase followership by 10 followers
    • Reply to 5 Retweets adding something useful to keep it flowing through the timeline

Twitter Webcard

Throughout my campaign, I created 5 separate tweets to share out my single webcard to the Twitter community in order to switch up and play around with the tone of the meme, and the hashtags that would be received.

Other Tweets included the captions:

You know it’s bad when you’re lying to your about him

Me Yesterday: I swear I’ll nvr txt him again Me Today: Im probably not going to txt him Me Tonight: Heyy

Someone NEEDS to take my phone away from me tonight

When you know you’re a and he’s a , but you can’t seem to let him go.

(Link to Twitter profile to view all tweets: https://twitter.com/BriThompson____ )

Twitter Ads Engagement & Spend

During my the viral content challenge, I originally set up the campaign to cost $5.00 ( $1.oo/day) for a five days across the week scheduled for different times of the day, with a mixture of hashtags and different captions to reach the target audience. After my campaign I noticed I was only charged $4.00 which is extremely confusing to me. I received 600 impressions during the duration which I was extremely impressed with despite only paying a total of $4.00.

Analytic & Effectiveness of Campaign

Overall, the campaign was fairly successful in terms of reaching some of the goals I set in the marketing plan. For instance, I was determined to reach 500 views on the Imgur post and I did! However, going into the challenge I expected to encounter way more engagement via Twitter than I actually did. This being my first Twitter Ad campaign, I assumed that it would push more engagement with the target audience I concocted making the campaign, but quickly realized that was not the case. I think that if I used different hashtags on Imgur I could have generated more views solely on that. I was happy to see that I had some engagement with people I did not follow or did not follow me, because I was able to see that the meme reached people in the audience. I think I created captions and used hashtags that were very relevant to the message and were a good way to promote the meme and add to the content itself. Other ways I promoted the content was through my personal Instagram and Facebook which received numerous likes and definitely helped generate some views which makes me very happy I was able to utilize those platforms to ask my friends for some help. Although I did not hit all of my goals such as RTs, and more comment engagement, this project was a great learning experience and useful for future challenges.


I received 522 views on my Imgur.com post and a total of 9 likes separate on my webcard and 1 retweet by the end of my $4.00 twitter campaign. I really enjoyed being exposed to Twitter Ads and learning ways to think of sharing content I created myself!

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