In this challenge I had the objective to gain website clicks and engagements on the content that I drew. I chose to make my content and tweets to revolve around the Masters golf tournament in order to segway off of the hype of Masters week and possibly gain engagements as the week went on. Here is the content that I created:
Here is the webcard that I used to promote my drawing of the Masters logo:
The Masters is upon us! They’re teeing off tomorrow morning! #masters #rory #mastersweek #NHsmc https://t.co/5iC1gw5fRE
— Samuel Koopman (@slambamjam23) April 6, 2016
As the week went on, I had tweets scheduled in my marketing plan that would be more applicable to that stage of the Masters. Most of my tweets were scheduled to be at the end of the tournament, when there would be the most tweets and views revolving around the Masters. Throughout the week, I checked on my twitter analytics and was seeing some impressions and engagements on my tweet. When I went to check on my analytics and ad campaign at the end of the week, I received this message:
I reached out to twitter and asked if they could give me my access back, but I received no access, so life goes on. I was able to look at the activity of my tweet by taking it from the webcard that I had tweeted out.
Because of the access denial, I was not able to reach my goal of 30 engagements. I am not exactly sure what happened with my campaign but it was a good learning experience regardless. It is good to know that I now have the tools to promote content if I need to. From doing this challenge, I have found out that promoting your tweets is really easy! Previously, when I would see promoted content on Twitter, I never thought that I could promote my own content as well.