Some quick background, #TommyKALE involved a picture of Hamilton director, Tommy Kail, and made a pun from his last name.
The objective for my campaign was to have Hamilton fans engage in conversation with others on social media about #TommyKALE as well as make people giggle at the absurdity of #TommyKALE.
Here is the web card Twitter users saw on their timeline:
Tommy Kail's hair texture reminds me of #kale! #TommyKALE #adorable #Hamilton @Lin_Manuel @HamiltonMusical https://t.co/bWiwFGZDTI
— Morgan Cavalcanto (@MCavalcanto) April 5, 2016
This campaign had quite a few setbacks. I struggled with Twitter Ads a little bit. Also, two of my three Twitter web cards had some Imgur URL issues and I did not realize until it was too late. As a result, if someone clicked on the web card, they were not directed to the full #TommyKALE picture. But for the one web card that had the correct URL, there was satisfactory engagement. Another issue was that my Twitter Ads budget was exhausted by the fourth day and it was a week long campaign.
As far as analytics, #TommyKALE received 50 views on Imgur.
And the campaign received 2.6 impressions on Twitter.