Summary: In this blog post I will analyze my over social growth from 8/29 to 11/28, what worked to increase my following/what didn’t, and take a closer look at the techniques I used throughout the course.
Part 1:
Influence growth – I created my new twitter handle for this course in place of an old account I rarely used. I began with zero followers on 8/28 but ended with 37 followers overall.
I received the most impressions on tweets related to current issues and hashtags that referenced the specific day’s mood like #motivationmonday or #wednesdaywisdom. Additionally, my tweets and posts that included some type of media whether my own photo or memes really increased the impressions I received. Specifically in September when I was the most active tweeting for both my COM 427 account and another Newhouse class I received 7,000 impressions and 20 new followers! I think what worked the most during this month was my constant activity and the content of my tweets being related to current issues in diversity.
Part 2:
"Being happy is the goal, but greatness is my mission" – Childish Gambino #MondayMotivaton #nhsmc pic.twitter.com/oWWdLIaiDS
— William Zeitler (@willyzeits) October 1, 2018
Impressions: 220
Media Views: 43
Total Engagments: 14
Summary: In this tweet using the image search on twitter I found the perfect image to match the famous Childish Gambino quote I referenced for Monday motivation.
Hey! @jmgrygiel did you know that "mushrooming" is a popular family activity in Poland. At the end of the summer Polish families often go to the forest to pick mushrooms (don't worry they can distinguish between poisonous and edible mushrooms.) #Poland #mushrooming #nhsmc pic.twitter.com/3Zj4WEBj0A
— William Zeitler (@willyzeits) September 26, 2018
Impressions: 322
Media Views: 54
Total Engagements: 35
Summary: Love this tweet because I matched a meme of the famous character of Toad form Mario with a weird fact of Poland.
Hannah Storm and Andrea Kramer will become the first female duo to call NFL games for Amazon Prime Video's live streaming coverage of Thursday Night Football #344happeningnow #NHsmc https://t.co/F9hBkrSANh
— William Zeitler (@willyzeits) September 25, 2018
Impressions: 293
Total Engagements: 9
Summary: Really wanted to highlight such an amazing event in diversity in media and spread the message.
Some highlights from my semester abroad in Florence, made great memories and friends #NHsmc #studyabroad #Firenze pic.twitter.com/dUTeDNRigW
— William Zeitler (@willyzeits) September 20, 2018
Impressions: 544
Total Engagements: 53
Summary: Highlighting my trip to Florence which many of my followers could resonate, given they went abroad with me.
Nothing like walking out of your last class to a sunny campus #NHsmc pic.twitter.com/ceDyqExGdW
— William Zeitler (@willyzeits) September 18, 2018
Impressions: 233
Media Views: 76
Total Engagments: 30
Summary: Utilized my phone camera through the twitter app to capture an amazing day at Syracuse.
The mood this Monday after a football win and Juice Jam #nhsmc @JoshGol21090927 pic.twitter.com/HdEw2cfNsa
— William Zeitler (@willyzeits) September 17, 2018
Impressions: 160
Media Views: 42
Total Engagements: 8
Summary: For a mainly male audience, though this meme would resonate with their love of the movie Wedding Crashers.
Summary: On Instagram I wanted to easily resonate and attract an audience through relatable posts and cute dog photos (which always work)
#NationalPepperoniPizzaDay > #NationalCheeseburgerDay ? Where my pizza lovers at #NHsmc https://t.co/oQSG624ce2
— William Zeitler (@willyzeits) September 20, 2018
Impressions: 140
Total Engagements: 4
Summary: A major and fun holiday like Pizza day, I thought would be a perfect reference for a tweet on my account which has both a serious and comedic theme.
Conclusion: At the beginning of COM 427 I was not a serial social media user. I wasn’t aware of the necessity for me to utilize Twitter to post not only about myself but about cool hashtags and current events. Overall, this class taught me specifically how to use Twitter and now it is a daily part of my life! While my account is more personal using twitter analytics has been a plus and how to analyze data, but it mainly reminded to use different platforms in my career to remain current and up to date.