Snacking Squidward’s Meme Success

Due to the unprecedented severity of the COVID-19 pandemic, students have been forced to acclimate to a new way of learning and working from home: Zoom. When classes first transitioned to the new online platform, hundreds of memes began circulating the internet, perhaps to make light of this difficult situation and new way of learning. […]

Getting to Know “The Meme”

If you use social media, you’ve most likely heard of or come across the four-letter word that has taken the internet by storm: the meme. While the internet is a tremendously advanced place of business, collaboration, knowledge and global connectivity, it also has a side that provides comic relief, often in the form of internet […]

Call Her Daddy…Or Don’t (Blog Post 3)

Call Her Daddy, a popular podcast exploring young dating culture and the wild sexual escapades of its hosts Alexandra Cooper and Sofia Franklyn, has blown up on social media, but not for its typical spicy dating advice. Since April there has been a feud between Barstool Sports, specifically its founder Dave Portnoy, and the show’s co-hosts. […]

Influencer Growth Analysis: My Journey, Then to Now

Influence At the beginning of the semester, I was very inactive on Twitter; I only used it to tweet out for class assignments, specifically stories I would cover in my broadcast classes. On the first day of class, we recorded the number of followers we had to give us a benchmark of our growth throughout […]

Good intentions, poor execution: Meme campaign analysis

Background This meme references the Nintendo Switch game Animal Crossing: New Horizons, which was released earlier this month. My meme is a tweet with two screenshots from my Animal Crossing gameplay. In the game, it’s possible for your character to get stung by wasps when you try to shake the trees for branches and fruit. […]

Influencer Analysis: Then and Now

Influence Before taking the Social Media for Communicators course, I did not think about updating my Twitter account. For many years, my Twitter account was for personal use, until I was midway through college. While I did change my retweeted content to be more entertainment and digital media-based, I did not implement any other social […]

Lifehack: Do You Know the Best Way to Put On Your Duvet Cover?

Over the past few weeks, because everyone has been holed up inside, Pinterest has regained lots of popularity. On this platform, lifehacks remain one of the most viewed forms of content. One trend specifically stuck out to both me and my roommate: a quick trick for putting on your duvet cover. In this video, we decided to show viewers how to perform this trick because Pinterest trends can oftentimes be difficult to perform with only pictures for guidance.

Baby Yoda Takes On Zoom Class

Objective: I set an ambitious goal to receive 300 views on Imgur for my Baby Yoda Zoom meme. I figured that with everyone being stuck at home, more people are likely to be online engaging with content on platforms like Imgur. Being that I also had never used Imgur before, I wasn’t sure what a realistic […]

Influencer Growth and Analysis

Part 1: Taking COM 427: Social Media for Influencers redefined the way I looked at social media. Despite being an avid social media user in my personal life, I had never thought about utilizing it to enhance my professional life. In my past internships and other professional experiences, I tweeted using the organization or company […]

Marketing Campaign Analysis

Objective I created an internet meme that would reach and be relatable to college seniors across the world that lost their senior spring. More specifically, Syracuse University seniors would feel a strong connection to my meme and want to engage with it. My objective for my marketing plan to go up 200 views on Imgur […]

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