Learning the Game – Tracking My Influence On Twitter

1. Influence Over 90 or so days of measuring, my Twitter followers grew a modest 19.7%, from 66 in late August to 79 at the end of November. So what helped in terms of engagement and getting followers? It’s hard to say. Including media in my tweets, and original work at that, certainly seemed to […]

From Twitter Infant to Influencer

Throughout the semester I saw noticeable growth in regards to both my Twitter followers and my Klout score. I began with 1,675 Twitter followers and finished with 1,738. As I already had a considerable following, the followers that did join in from 8/29 to 11/20 increased my influence on Twitter by 1.04%. Aware that I would have […]

Execution Leads to Influence

At the start of #NHsmc on August 29th until the end on November 20th, I had a 9.01% Twitter follower growth. I started with 322 followers and gained 29 more followers, I ended up finishing #NHsmc with 351 followers on Twitter. Over the 90 day period, my Klout score increased from a 45 to a […]

Twitter Influence and Top 10 Tweets

At the beginning of the semester, I began my #NHsmc journey with 438 Twitter followers. A mere 3 months later and I am up to 450 followers. The net increase is 12 followers, or about 3%. Now this seems like not that much (and is not that much relative to some fellow classmates), but I think some key […]

My Twitter Journey

Throughout the course of this class, I have loved watching how my Twitter presence has changed. I began the semester with 466 followers and have finished the semester with 503. Through this growth of 8% (37 followers), I have realized a drastic difference in the type of follower I now attract. Of these 37 followers include advertisement specialists, […]

My Growth In Social Media

When this semester started, I hadn’t used Twitter in about three months. In high school, I used it to comment on local happenings and funny things that went on around school in our community. When I moved to Syracuse, the content I would have posted wasn’t that relevant to that audience and I stopped posting […]

@SheebsLouise: Student, Tweeter, Influencer

I, Shelby Guller, also known on Twitter as @SheebsLouise, have been working on my Twitter presence for the last 3 months. From 8/29-11/20, I went from 614 to 661 followers. So, I gained 47 followers, for a 7.11% increase. I believe that utilizing hashtags such as #socialmedia, #advertising, #digitalmedia, and others helped increase my follower […]

Ju Ju On That Beat

Virality #nhbuzzfeed #jujuonthatbeat pic.twitter.com/ui9pR7Hrm3 — Morgan (@_morrgannn) November 29, 2016 We created this video to participate in the virality of Ju Ju On That Beat. As well as provide some facts and analytics on how juju on the beat has became a household name from the twitter sphere. Ju Ju on That Beat first came […]

#NHBuzzFeed: Social Listening, Sexism and Taylor Swift

The buzz on #socialmedia about @taylorswift13 can really reveal a lot #NHBuzzFeed @rworkstel @aidanmmeyer @darbycmalkin @Hopes_D_reams33 pic.twitter.com/cvuxSGeYR2 — Lexie Slavin (@lexieslavin) November 29, 2016 MOST POPULAR “Taylor Swift” TWEETS: If Drake and Taylor Swift r dating, then Drake will eventually cheat & Taylor Swift’s version of Lemonade will be titled Pumpkin Spice Latte — Brandan […]

Social & Twitter Analysis of the Mannequin Challenge

The Mannequin Challenge is a trending online phenomenon that has taken over social media platforms, especially Twitter, Instagram, and Facebook. A Boolean search performed on Sysomos of “mannequin AND challenge” and “#mannequinchallenge” brought up the tweets that had been interacted with and mentioned the most. The most interacted-with tweet was a Police Mannequin Challenge, which took a social justice stance on the viral video structure. The second most interacted-with tweet was a more comedic, albeit cringeworthy, Mannequin Challenge, where a woman finds her boyfriend talking to another woman on the phone and he attempts to use the Mannequin Challenge to evade her wrath. Both tweets can be found below.

This viral video challenge has been approached from all angles, which was the motivation to discover more about it. Everything from the Back Lives Matter Movement and the participants in the 2016 Presidential Election to social figures such as Blac Chyna and Taylor Swift, have taken on this challenge with different intentions. The connotations of these videos range from comedic relief to social justice, and they have had impactful responses from the online social media community.

Consequently, the geographical and gender distribution of the challenge across social media is representative of a relatively cohesive group of social media users. The Sysomos search revealed that the interactions with these tweets were 47% male and 53% female, and that the United States had participated in the challenge the most, representing 60.2% of interactions. The skewed significances of the various Mannequin Challenge videos found online have been made more impactful for their underlying implications.

Sysomos Analysis of the Mannequin Challenge:

#sysomos analysis of the #mannequinchallenge for #nhbuzzfeed @NewhouseSU pic.twitter.com/TdMANfRKwZ

— Naomi Clarke (@xnaomiclarke) November 29, 2016

Police Officer Mannequin Challenge Tweet & Analytics:

This is so powerful. The best mannequin challenge I saw. pic.twitter.com/ToSsR2Wxth

— KB. (@whereesKB) November 10, 2016

Cheater Mannequin Challenge Tweet & Analytics:

He just got caught on the phone with another girl and did the mannequin challenge to try to get out of it 😂😂 pic.twitter.com/CCNC87iFnk

— trish✨ (@PaTrishaRuff) November 7, 2016

Twitter Spike Analysis & Gender Breakdown of “Mannequin Challenge:”

Timeline Representation of Popularity of the “Mannequin Challenge” on Twitter:

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Newhouse

SOCIAL MEDIA

Month: December 2016