@SheebsLouise: Student, Tweeter, Influencer

Posted on by Shelby Guller

I, Shelby Guller, also known on Twitter as @SheebsLouise, have been working on my Twitter presence for the last 3 months. From 8/29-11/20, I went from 614 to 661 followers. So, I gained 47 followers, for a 7.11% increase. I believe that utilizing hashtags such as #socialmedia, #advertising, #digitalmedia, and others helped increase my follower count because each time I would use these, I’d find that I had new followers and engagements.

My Klout score surprisingly went up by 10 points over this period of time. It went from 54 to 65, which represents a 20% increase. Throughout the 90-day period, it was interesting to see the Tweets that garnered the most engagements and impressions, as at times, I did not expect certain Tweets to perform as well as they did. Conversely, I was intrigued at which Tweets were left off of the list.

Below are 10 of my best performing Tweets:

 

Impressions: 1,192 Engagements: 87

This Tweet, written at an emotionally charged time, performed the second best for the 90-day period. I believe this is due in part to the fact that everyone was scrolling Twitter at 12:30AM on election night, and individuals on Twitter at the time were looking to others to engage with and support.

Impressions: 2,432 Engagements: 110

This Tweet was posted at the height of the American Horror Story season 6 viewing. I broke into the conversation with the hashtag #AHS6, and I believe that using an interesting bit of media added to the engagements.

Impressions: 864 Engagements: 30

This Tweet was one of my first constructed for the class. Using the #NHsmc hashtag, I delved into a topic that was too real for students walking to class at the time. By incorporating an interesting GIF, this Tweet was a hit amongst my peers visiting the #NHsmc hashtag and others alike.

Impressions: 819 Engagements: 72

By getting a Retweet from @SUPanhellenic, my Tweet suddenly became visible to many more followers. With a message everyone could get on board with, I was not surprised that this garnered a high amount of engagement.

Impressions: 649 Engagements: 34

With two Retweets and an image that encompassed the fun of Twitter and Snapchat, I was delighted that this was one of my top Tweets. It was done explicitly so that others would get on board with the #BecauseSYR initiative and @WeVoteBecause, and I think by getting a high engagement rate it did just that.

Impressions: 821 Engagements: 164

This Tweet was constructed after a long day of getting out the vote on the SU campus as Hillary Clinton. After I “made” the public Snapchat stories across the country, I decided to further promote my persona using the hashtags #ImWithHer and #Election2016 to join the conversation already happening on Twitter on election day.

Impressions: 740 Engagements: 52

As a part of a growing issue regarding fake news, I decided to hop in and add my 2 cents on Twitter. By reaching out to @facebook, using the the search team “fake news,” and tagging #NHsmc as well, I hoped that individuals interested in the topic would see the post and engage with me as well.

Impressions: 738 Engagements: 151

With 4 popular hashtags and a (if I do say so myself) Hill-arious image, this unfortunately incorrect Tweet was meant to garner hype surrounding Election Day. While “I” didn’t end up winning, the 130 media engagements that I recieved on this Tweet show the power of using an interesting image on any social platform.

Impressions: 677 Engagements: 98

This pleasing image and alliteration-filled copy, plus a shoutout to my favorite convenience store/South Jersey haven made this Tweet one of my favorites. By showing the “basic” in me, I capitalized on the fall aesthetic, which I believe my followers were keen to respond to.

Impressions: 645 Engagements: 91

By utilizing a popular Twitter technique (in a “starter pack”-esque manner), I was able to add humor into a “collage” Tweet for #NHsmc. I played up on Fetty Wap’s lack of appearance at Juice Jam 2016, while also finding a way to incorporate #SyracuseUniversity and some of my coveted  #Foodstagrams.

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