[pin_widget url=”https://www.pinterest.com/pin/396457573426996025/”]
A lot of the times I go back home I find myself going to the beach in my free time. I always try to be that artsy friend that takes casual pics at the beach to hopefully gets the likes on that Insta game. Yeah, I get teased a lot. It happens. When I posted this picture the first comment I got was “are those hotdogs?” I hadn’t really noticed that my legs actually did look like hotdogs. After the first then came so many more comments about the same thing. So, I decided to embrace my skinny legs and show them off. Start a conversation about them, why not?
For this assignment I used my own personal picture that I took during my summer break back home in Puerto Rico. I used Photoshop to add the ketchup and mustard to transform my legs into hotdogs, so i didn’t spend any money on making this.
In the days we are living creating something “viral” doesn’t just happen on purpose, there is no way of saying that something for sure is going to go viral . “Viral is a thing that happens, not a thing that is”. It is an interesting way of seeing the concept. However, there are certain measure you can make when trying to create content that with me engaging with your audience.
It is important to appeal to your audience in ways that will want them to interact with the content you are creating. Jonah Berger, assistant professor of marketing at the Wharton School of Business who specializes in discovering what makes ideas and products go viral, co-authored a research paper with Katy Milkman called “What Makes Online Content Go Viral?” and in it, there are insights that you absolutely can’t overlook. Positive content tends to be more prone to becoming viral than negative content. However any content that invokes emotions of joy, fear and awe, whether it is positive or negative will also spark interaction amongst your audience.
Content that is seen as taboo, secret, or insightful usually makes an audience feel some type of way. People like to share what they find interesting, funny, weird, unknown or plainly just something they can relate to. That is the main idea when trying to create content that can become viral.
For my #LegsOrHotdogs image I am going to post it to my Twitter account and using the hashtag #LegsOrHotdogs to spark some interaction amongst other people that find it funny or just can relate to it. I will use the new feature of asking a poll and ask my audience whether or not they think they look more like legs or like hotdogs. Seeing their responses will definitely be interesting. I will also post it on Facebook since I have a larger audience there that uses Pinterest and can click on the link and engage with it. Also I will promote it o my Instagram account using the hashtag as well. My friends will be a big help in this since I will be asking them to help me out in promoting it. I have friends from many different places in the world ranging from Puerto Rico to the US to Jordan to Colombia, Ecuador and Spain. Hopefully by asking those key friends that have a large audience of different people my post can create word of mouth as well as share from different places, exposing it to more and more people and not just on a concentrated location.
Ultimately my intentions are for people to relate and find it funny as well as inviting them to post their own pictures.