My objective for this viral content challenge was to reach more than 20 engagements with my Twitter webcard and Imgur page, while also increasing the amount of traffic or impressions going towards my Twitter page. I used less than $5.00 in Twitter advertising to achieve this objective and so most of my impressions were not organic but were generated by advertising.
If you enjoyed #Friends and have rewatched the seasons many times then perhaps you'll appreciate this… #NHsmc https://t.co/5IEeDXP2Z1
— Davis Hovey (@DavisMHovey) April 6, 2016
Below is a screenshot of my campaign analytics for this viral content challenge, which shows that I received many more impressions on my Twitter webcard than clicks or views, however I still met my objective through Twitter ads and by plugging my Imgur page as well.