Influence Over the course of this semester, I have used social media skills and tactics learned in class to help grow my audience and become a more professional, strategic social media user. I have increased my Twitter following from 4 followers to 20 followers, a solid 80% growth in following. On Instagram, I have increased […]
Read more "Influence Growth and Analysis"On November 18, Burger King was sued by a vegan customer who accused the restaurant of contaminating its Impossible Whopper, meatless version of their Whopper, by cooking them on the same grills as their meat burgers. The lawsuit is seeking damages for all U.S. purchasers of the Impossible Whopper, as well as an injunction that […]
Read more "Twitter Users Split Over #ImpossibleWhopper Lawsuit"Objective The objective of this marketing campaign was to create a meme, and accumulate at least 500 views on Imgur. This meme is using the popular meme frame of the “Kombucha Girl”, where the initial reaction picture is disgust, and next reaction picture is interest. The “Kombucha Girl” went viral on Twitter after a TikTok was […]
Read more "Kombucha Girl Meme Campaign Analysis"Greta Thunberg is a teenage Swedish climate change activist who spoke at the United Nations Climate Summit on September 23rd about the ongoing environmental crisis. Her frustrations towards the lack of action to reverse climate change immediately circulated the internet, due to the content, and the level of sophistication delivered by a woman of her […]
Read more "Climate Change Activist Captivates Twitter (Briefly)"Over the past decade, the Kardashian family has become and empire and taken over our pop culture. With 16 members (and counting), it can be hard to keep track of who’s who and how many grandchildren Kris Jenner has now. Watch this video to learn the Kardashian family tree and better understand the relationships of […]
Read more "Can You Keep Up With the Kardashians?"Social media is a way to make connections, share ideas, content, and stories. However, because of its partial anonymity and ability to instantly share, it enables the spreading false information to a wide audience at a rapid speed. Viral hoaxes have become a regular occurrence, flooding social media platforms. These hoaxes are easy to believe, […]
Read more "You Might Be Smarter than a 5th Grader… But Are You Smarter than a Viral Hoax?"