Influence Growth and Analysis

Influence Over the course of this semester, I have used social media skills and tactics learned in class to help grow my audience and become a more professional, strategic social media user. I have increased my Twitter following from 4 followers to 20 followers, a solid 80% growth in following. On Instagram, I have increased […]

Read more "Influence Growth and Analysis"

Kombucha Girl Meme Campaign Analysis

Objective The objective of this marketing campaign was to create a meme, and accumulate at least 500 views on Imgur. This meme is using the popular meme frame of the “Kombucha Girl”, where the initial reaction picture is disgust, and next reaction picture is interest. The “Kombucha Girl” went viral on Twitter after a TikTok was […]

Read more "Kombucha Girl Meme Campaign Analysis"

You Might Be Smarter than a 5th Grader… But Are You Smarter than a Viral Hoax?

Social media is a way to make connections, share ideas, content, and stories. However, because of its partial anonymity and ability to instantly share, it enables the spreading false information to a wide audience at a rapid speed. Viral hoaxes have become a regular occurrence, flooding social media platforms. These hoaxes are easy to believe, […]

Read more "You Might Be Smarter than a 5th Grader… But Are You Smarter than a Viral Hoax?"