For my COM 600: Social Media Theory and Practice final presentation, I decided to focus on the idea of voice and its importance as a marketing and public relations tool. As a public relations major, I have been educated on the importance of developing and maintaining a specific brand voice when communicating with publics. Voice […]Read more "Final Presentation: Voice"
Having only recently set up my Twitter account, I began this semester with a mere 19 followers. Beginning with what was clearly a limited knowledge of the platform, I knew that I had a lot to learn and was eager to do so. Below is a collection of some of my most successful Tweets, posted […]Read more "Top Ten Tweets"
When I came to Newhouse this summer, one of the biggest changes in my life was my sudden acquisition of multiple social media accounts. Aside from creating a Flickr for graphic design, a google account for the free drive and finally creating an overdue Linkedin profile, I also created a Twitter. Although I had once […]Read more "Becoming an Influencer"
Seaworld, the famous chain of marine-life entertainment parks, has been facing a severe public relations crisis since the release of “Blackfish” in 2013. A documentary that focuses on Tilikum, a captive whale that drowned his trainer during a show, “Blackfish” has caused a major uprising among animal activists. The documentary attacks SeaWorld, accusing them of […]Read more "The Two Sides of #SeaWorld"
In politics, there are two communication theories that are especially prevalent: agenda-setting and gatekeeping. The agenda-setting theory states that mass media have a significant impact on what people deem as important issues. Gatekeeping, however, describes the process through which media distribute information. If news was a physical entity, the gatekeepers would be those who open […]Read more "The Social Advantage"
The uses and gratification theory, developed in the 1970s, suggests that media users make cognitive decisions when choosing which media to interact with. As suggested by the name, the theory also attributes users choices to the idea that users expect gratification from media. Different media satisfy different needs. Living in a world enraptured by social […]Read more "Uses and Gratification in Regards to Facebook and Twitter"