Seaworld, the famous chain of marine-life entertainment parks, has been facing a severe public relations crisis since the release of “Blackfish” in 2013. A documentary that focuses on Tilikum, a captive whale that drowned his trainer during a show, “Blackfish” has caused a major uprising among animal activists. The documentary attacks SeaWorld, accusing them of psychologically abusing their animals and showcases disturbing film such as footage of baby whales being torn away from their mothers (Blackfish).
Although the documentary was released over two years ago, the war is still raging. Twitter especially has become an active platform for conversation. Below are tweets that all utilize #Seaworld as Twitter users attempt to reach out to the company and create a conversation around what they believe to be an animal right’s issue.
— Gail5 (@FrostyThePuffer) November 28, 2015
— Angelina Stoycheva (@AngelinaStoych2) November 22, 2015
— Tilikum&Co. (@TilikumCo) November 11, 2015
— Grim_Chickn (@grm_chikn) October 11, 2015
— Corina Helena (@CorinaRK) November 14, 2015
Aside from the general public, well-known activists have also joined the fight.
— peta2 (@peta2) November 27, 2015
— Kirsi Alvaeus (@kisseplutten) November 14, 2015
As well as former employees.
— Jeffrey Ventre (@jeffrey_ventre) November 23, 2015
In attempt to fight back against negative criticism SeaWorld continues to respond to consumers on Twitter.The company is avid to convince publics that it’s marine residents are both happy and well cared for.
— SeaWorld (@SeaWorld) November 21, 2015
— SeaWorld (@SeaWorld) November 13, 2015
Unfortunately for Seaworld, there are not many others that are rallying for it’s cause. The company is one of the very few voices that is speaking positively about its practices, and that voice is undoubtedly being drowned by all of the negative-sentiment tweets that are utilizing #SeaWorld.