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Tweets by jmgrygiel

Author: Jie Yu

Not The End: A Reflection of Twitter Influencers

In the past three months, I gained 100% of growth in my Twitter followers, from 0 to 14. I also earned 29,000 impressions over this period. On average, I earned 32 impressions per day. Overall, I employed various appealing strategies on Twitter to attract the audiences’ engagement. The most productive strategies were comprised of using […]

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Twitter Sentiment: Pepsi Cola New Commercial

  Recently, a new video ad released by the Pepsi was going viral on social media, which triggered great outrage among the public. Many people on Twitter perceived this ad as a performance of white supremacy and racism. Because in the video, the minor groups of people like Asian, Muslim were all stereotyped, and the […]

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What do Chinese people eat in celebration of the Spring Festival?

  Brief Description: As a part of the traditional customs, Chinese people in different regions eat different food in celebration of the Spring Festival. And these tasty food contains good blessings.  

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Is media richness theory still applicable on social media?

Media capacity plays a significant role in effective and accurate communication. Then whether the social media meets the criteria of media capacity or not? Firstly, Social media is a medium that combines various types of information, such as text, photo, video, emoji. The audience can have an accurate and complete understanding of the messages through […]

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