Twitter Followers at BEGINNING of Semester: 180 Twitter Followers at END of Semester: 261 From September to October of this past semester is when I saw the largest increase in my Twitter Followers (I gained 83 in September). From analyzing Twitter Analytics, I think this is due to two key things. First of all, it seems that the […]
Read more "Twitter Benchmark Analysis"If you think NY is pretty in the fall, check out these photos my friend Ursula from Weifeng, China sent me! #NHSmc pic.twitter.com/wsrb6VRc9K — Olivia Krupski (@oliviakrupski) October 29, 2015 Tweet #1 Evaluation: I evaluated this tweet based on the engagement. The four likes I received on this tweet (it may not seem like a […]
Read more "A Semester in Review: My Top Tweets"In honor of the Dancing with the Stars Finale Tonight, I followed the hashtag #DWTS to see what people were saying about this popular TV show. Many of the tweets were from people were voting for on the show, and they used Twitter to express who they were voting for, and also encouraged others to […]
Read more "#DWTS"[pin_widget url=”https://www.pinterest.com/pin/570057265313366746/”] Objective: My objective is to strategically promote my content in the right places to the right people at the right time so that it has the highest possible reach and the potential to go viral. Content Strategy: Because my content combines iconic images from an American sitcoms and the English monarchy, my audience […]
Read more "The Royal Bunch"When people think about stories in the realm of the communications world, most think journalism. However, I like to believe that stories – good stories – can exist in mediums other than a newspaper in the world of journalism. So, to stay true to my advertising roots, I want to focus on stories being told […]
Read more "A Good Story Inspires"According to eMarketer, 18- to 29-year-olds account for 71% of US Internet users who accessed Snapchat in the past 30 days. Millennials’ share here was higher than their portion of users for any other social network studied [1]. Long story short: if marketers are looking to reach Millennials, this is the place to do so. […]
Read more "Selfies in the Wild"Just like we have found in class that social media is everywhere, so is advertising. Literally- everywhere. From where I am sitting in Café Kubal I see at least 20 examples of advertising- the Nikes that the girl sitting next to me is wearing, the People’s Choice container that my neighbor to the left is […]
Read more "#PayAttention"