Baxters Back, Alright: Viral Content Challenge

Posted on by Antoinette Zeina

Objective

  • To reintroduce a millennial audience to the excitement, anticipation, and comedic slang/jokes that came from the loved TV sitcom.
  • Introduce a new audience, the young and current Disney watchers, to the characters and inside jokes of this TV sitcom in anticipation to the new series.

Web Card:

 

 

Baxters Back, Alright!

 

View post on imgur.com

Results:

  • This content challenge taught me what it takes to create content and spread it across a platform. The process of making a twitter ad was challenging and took a lot of trial and error before I got the ball rolling on this campaign.
  • Halfway into my campaign, I realized that my content was a little bit irrelevant compared to the rest of the social media trends. The That’s So Raven announcement craze was extreme for a few days but slowly died down as the week went along. I think this affected my results and did not make this meme favorable or interesting to many people. Like it was said in class, make content that does not satisfy your OWN humor.
  • However, what I think worked in the campaign is the way I used the web card to create new tweets each day that paid homage to the show. Each card got relatively good engagement due to this.
  • I am overall happy with the results of this campaign. It was a great learning experience and taught me a lot about how to handle this type of marketing plan for any brand. This is something that will come in handy in the future.
  • I am excited to see that I exceeded my expected engagement amounts on both the imgur and web card. I received 190 engagements on the web card and 834 views on the imgur. Combining the two figures, I received 1,024 engagements on this meme.

One thought on “Baxters Back, Alright: Viral Content Challenge”

  1. Antoinette – this meme is hysterical! I love the use of the pun and how you chose something relevant to the media at this time. I think that the meme would have done better if people weren’t so focused on the election, which definitely stole a lot of people’s thunder. I like how you recognized that the meme did well at first, but then slowly started to die down — mine did the same. It would be interesting to see how this meme would have done if there hadn’t been so much election buzz at the time we were doing our campaigns.

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