Big Data: Big Problem or Big Solution?

Posted on by Jessica Dunne

Advertisers are often faced with the ethical concerns of privacy when considering the usage of big data, “extremely large data sets that may be analyzed to reveal patterns, trends, and associations” (Oxford Dictionary, 2016). It’s frightening that our faces can now be tracked down within minutes.

 

It’s even scarier to learn that our information is no longer safe.

 

However, I’ve come to realize that as an advertiser, the pros of big data outweigh the lack of privacy. The only way to understand how and where to send an effective message to consumers is through the use of big data.

When it comes to travel, big data can cater to our personal preferences!

Big data even makes ordering a pizza easier by knowing the best time to target consumers.

 

Brands just need to be honest about how they obtain consumer information.

 

If analyzed properly, big data makes advertising much more effective.

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Student at Syracuse University. Lover of food. Believer in country music. Cheese>chocolate. I don't stop laughing. I have really good friends, but my mom, dad, and brother are my best. I like to write ads. Social media guru. I collect sand and shells. Scary movies give me nightmares. I'm tone deaf, but love to sing. Expert on celebrity current events. Firm believer in a good night's sleep.