For this assignment, I decided to use a funny facial expression of a dog as a meme to describe how college students feel when their friends force them to go out to a party, even though they prefer having a Netflix type of night instead. Objective: To engage with college students/young adults and provide a […]
Read more "Netflix Viral Content Challenge"Objectives Attract new followers Collect engagement on Twitter webcard ad and Imgur “views” Encourage sharing on different social media platforms Arouse resonance and evoke positive emotions (funny) Goals Gain over 30 engagements solely on Twitter from different parts of the United States Get 5 likes on the original Twitter meme post Gain 3 followers during […]
Read more "Viral Content Challenge: Is She Real"For my viral content campaign, I decided to combined two things that most of the people love and enjoy: Snapchat and dogs. Objective Build engagement on twitter Web card ad that displays the Imgur “views” Encourage sharing in different social media platforms (specially twitter, Facebook and Instagram) Evoke positive emotions This is my imgur […]
Read more "Viral Content #SnapchatFilter be like"Marketing Objectives Coming into this campaign, I knew I couldn’t generate a whole lot of virality based on my follower base alone. I thought my meme was funny and relatable to college students, but I needed a little extra audience if I was going to make the campaign reach its goals. View post on imgur.com […]
Read more "Going Viral"Objective Evoke conversation about Snapchat vs Instagram stories even more Provide comic relief for a continually debated issue within social media community and beyond Create a piece of content that has the qualities to go viral It’s a Doggy Dog World It’s a doggy dog world out there 🐶 #socialmedia #StoryFury #NHsmc https://t.co/B0pbfExhs8 — […]
Read more "It’s a Doggy Dog Viral World"The task of creating content that can go viral may seem nearly impossible. However, I believe that with the power of Twitter Ads, my Twitter network, and the Imgur community, I was able to accomplish my goals and more. My objective heading into this viral content challenge was to drive viewers to my meme on imgur […]
Read more "The Unimpressed Dog that Impressed the Internet"In September 2013, Governor Chris Christie (R) of New Jersey was involved in a scandal that was tagged with the name #Bridgegate. This scandal, which resulted in the closing of two lanes on the George Washington Bridge, was brought back to light this year during the election, and the Twitter population was active in conversations […]
Read more "Twitter’s take on the #Bridgegate Scandal"We’ve all heard the phrase “Thanks, Obama” before. It’s often used sarcastically, and often not in the context of politics at all. That’s why it’s surprising that BET used #ThankYouObama in their promotion of a Wednesday night special celebrating the president. As with any political hashtag, there are going to be opposing sides. So while […]
Read more "Hijacking Hashtags: #ThankYouObama"The hashtag that I curated was #Starbucks. Holiday drinks are now available on their menu, along with their seasonal red cups. This year, the company decided to include thirteen different hand drawn designs to appear on these cups. Can't wait for Christmas!❄️☃️🌨🎄 #snow #christmas #winter #starbucks @Starbucks pic.twitter.com/Dt2dPEsUEw — Julia Hasch (@juliahaschb) November 12, 2016 … and […]
Read more "#Starbucks"On November 15, 2016 students from Washington DCPS peacefully marched to Pennsylvania Ave. to protest president-elect Donald Trump. Since the election a week ago, millennials have been up in arms and trying to make their voices heard in the uproar of the aftermath of the results of the election. The hashtag “#dcpswalkout” is the 2nd […]
Read more "The “#dcpswalkout” is just the beginning for this millennial revolution"