Those Running in Midterm Elections Must Heed Agenda Setting Theory

McCombs and Shaw’s Agenda Setting Theory states that media has the most powerful influence in what issues are important. This November all U.S. House of Representatives seats and a third of the Senate seats will be up for reelection. Based upon Agenda Setting Theory and the current hostile political climate, those running for election should […]

Who sets the public agenda in the era of social media?

The agenda-setting theory is nothing more than a theoretical reference to be deconstructed in the present. In my opinion, several factors intercede to build a public agenda, one of them is social media. The active participation of people in deciding what to think is mixed with the influence of the media mainstream and the politicians’ own […]

Politicians – Drop the name calling and tell us what you stand for

Today’s political world and media world are locked in constant battle debating what’s “fake news” and what isn’t. Instead of spending time reading the news for information about a politician’s platform, the public is now spending time trying to decipher who is telling the truth and who isn’t. Crooked Hillary Clinton now blames everybody […]

Argumentation Theory and Minimalism Theory

Argumentation and Minimalism are both part of the University of Twente’s communication theories. Our group explores these concepts through the use of social media, as well as computer and mobile applications. We look at argumentation as a way to problem solve and how social media both helps and hinders finding solutions. We also look at […]

Cultivation Theory and Priming Theory

Cultivation theory and Priming theory from Ruochen Jiang We introduced the Cultivation theory and the Priming theory. In culturing theory, television plays a role in cultivating and shaping people’s perception of reality (Twente, 2018). People feel fear after they receive too much crime news. For example, Zhang Yingying case. In addition, children’s games, violent […]

Framing and Use & Gratification Theory

Framing + U&G (PDF) from ssuserd600ec Framing Theory is defining the way media and media gatekeepers organize and present the events and issues they cover, and the way audiences interpret what they are provided (“UT”,2018), while Use and Gratification Theory indicates that media customers as active mediating factors in functional analysis of media effects. The […]

Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping

Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping from April Rink This presentation examines the Transactional Model of Stress and Coping (TMSC) and Uncertainty Reduction Theory (URT). Our group believes these two theories are applicable to situations that people often face on social media platforms. TMSC states stress is conditional […]

Theory Discussion: Knowledge Gap & Modernization Theory

This presentation discusses Knowledge Gap theory (Tichenor, Donohue & Olien, 1970) and Modernization Theory (Marks, 2014). We apply these theories through an examination of contemporary uses of social media. In India, the rise of the internet has led to the rise of “semi-arranged marriages” (Jejeebhoy et al., 2013) and a growing dating culture. In Africa, we examine how millennials […]

Social Media: Creating Bridges

Once upon a time, around 2008/2009 I had a blog on Blogspot. It was a place where I could write my thoughts and interact with the few people that actually read what I had to say. Around that time Twitter and Facebook where starting to become a big thing with celebrities joining in and interacting […]

From the beginning to the end of class. #growth #klout #NHsmtp pic.twitter.com/r9xM5DVuYY

— Ashley Moore (@MooreAshleyE) May 9, 2017

When I first started this class, I barely used twitter so I didn’t know how to properly engage with those who weren’t following me. But by adding media and hashtags, it increased my engagement and followers as you see above.

This post, I tweeted an event. I had also just really started using twitter, so only 1 like.

32nd Annual Martin Luther King dinner in the Carrier Dome! #NHsmtp #syracuse pic.twitter.com/Hb7hkNVr8P

— Ashley Moore (@MooreAshleyE) January 29, 2017

I tried to convey how millennials get their news from social media. Only one like

Breaking news via #socialmedia #NHsmtp https://t.co/nexT8J7Ub7

— Ashley Moore (@MooreAshleyE) February 1, 2017

This was me quote tweeting an engagement with one of my top followers

#nhsmtp https://t.co/YgtzYlMPSk

— Ashley Moore (@MooreAshleyE) February 16, 2017

I got 4 likes on this post because using the GIF feature gave my twitter some personality.

Grad school is so stressful! #newhouse #NHsmtp pic.twitter.com/DZs47u7VGt

— Ashley Moore (@MooreAshleyE) February 16, 2017

3 likes and one RT, my followers enjoy motivational messages.

A little motivation for this Thursday morning.. #nhsmtp pic.twitter.com/UQwNNpe0OR

— Ashley Moore (@MooreAshleyE) February 16, 2017

3 retweets because EVERYONE was tweeting the same video, so my TL was flooded.

ICYMI: Carrier Dome fans caught dramatic smartphone footage of the buzzer-beating 3-pointer! – via @ESPN App #NHsmtp https://t.co/BFzbDppJTl

— Ashley Moore (@MooreAshleyE) February 23, 2017

This brought some DBZ fans to my engagements, letting me know there was an actual black Goku and this wasn’t him.

If you're a fan of #DragonBallZ Black Goku was out in full force in Vegas for #springbreak… #nhsmtp pic.twitter.com/DaroL0Tow5

— Ashley Moore (@MooreAshleyE) March 23, 2017

I got the most engagements from this tweet because Terrance retweeted me and bought some of his followers to my page.

Most exciting thing about my day, @TeenVogue 's #socialmedia specialist @Terr speaking to our class in #Newhouse #nhsmtp pic.twitter.com/PelVj2JSAT

— Ashley Moore (@MooreAshleyE) March 30, 2017

I did a news story on a dairy farm so I thought I’d tweet about it to get my followers ready for the actual story. Not many engagements.

Let's just say steer clear when cows are being milked or you might get sprayed… 😂😂😂 #NHsmtp https://t.co/qw94wMaZVh

— Ashley Moore (@MooreAshleyE) April 13, 2017

2 likes, I could’ve added some more hashtags because I thought this one would be one with high engagements.

It's that time of the year when you accidentally start missing assignments, simply because #distewmuch #NHsmtp pic.twitter.com/EzMmYNyCNN

— Ashley Moore (@MooreAshleyE) April 13, 2017

Newhouse

SOCIAL MEDIA

NHsmtp